by Megan Stals

GYG IPO: How to buy Guzman y Gomez shares

The fast food chain is bringing fresh Mexican inspired cuisine to the ASX.

What was the GYG IPO date?

Investors marked their calendars for the GYG IPO date in June 2024, when the ASX offer opens.

Regular trading under the ticker 'GYG' commenced on 20 June 2024, surging to $30 in one of the biggest ASX floats in three years.

How to buy shares in GYG

Want to start buying $GYG shares but not sure how? Follow these simple steps to learn how to buy Guzman y Gomez stock on the Stake stock investing platform below.

1. Open a stock investing account

If you want to buy Guzman y Gomez stock, you'll need to sign up to an investing platform with access to the Australian Securities Exchange (ASX). Lucky for you, Stake has access to the Aussie stock market.

2. Fund your account

Complete an application with your personal and financial details. Fund your account with a bank transfer, debit card or even Apple/Google Pay.

3. Search for GYG

Find the asset by searching for the name or ticker symbol $GYG. Do your own research to ensure it is the right investment product for your own circumstances.

4. Choose an order type and buy the asset

Buy on any trading day using a market order or limit order to delay your purchase of the asset until it reaches your desired price. You may wish to look into dollar cost averaging to spread out your risk, which smooths out buying at consistent intervals.

5. Monitor your investment

Once you own a stock, you should keep an eye on its performance. Check your portfolio regularly to ensure your investment is aligning with your financial goals.


What was the GYG IPO share price?

The GYG share price opened at $30 on its opening day, an increase of 36% from the IPO offer price.

The business aimed to raise $335.1m by selling over 11m shares at a price of $22 per share as stated in their media release.

Johannes Raul from Morningstar has given his thoughts on the fair value of Guzman at $15 per share:

“To reach a valuation near the $22 offer price, we would need to assume Guzman's new-store economics persist over the longer term. But without a moat, we are hesitant to fully bake in management's 1,000-store long-term projection.”

What is the ticker symbol for Guzman y Gomez?

Guzman y Gomez will use the ticker symbol ‘GYG’.

About Guzman y Gomez (GYG)

The first Guzman y Gomez (GYG) restaurant was opened by founders Steven Marks and Robert Hazan in Sydney in 2006. The two former New Yorkers missed the Mexican food readily available in the U.S. and saw a gap for the cuisine in the Australian market.

Currently, the fast food chain operates 210 restaurants across Australia, Singapore, Japan and the U.S. GYG’s primary market is Australia and they expect to earn $24.9b in sales over 2024 locally. 

As a quick service restaurant (QSR) GYG focuses on fresh ingredients, which don’t have added preservatives or artificial flavours. They aim to efficiently serve customers throughout the day and menu items are customisable. They’re known for their burritos, bowls, nachos and tacos, but also offer barista made coffee and breakfast items. GYG’s competitors include other QSRs such as McDonalds, KFC, Grill’d and Subway. 

The company has a hybrid model, which involves both corporate and franchise-owned locations, as well as some master franchise agreements. Funds from the IPO are expected to be used to open new restaurants in Australia and help support sales growth at existing sites. GYG also intends to increase its margins from corporate restaurants and royalties from franchises, as well as streamline costs after building up capabilities at its head office.

Who owns Guzman y Gomez?

Investment firm TDM Growth Partners is currently the largest shareholder and will own just over one quarter of the firm after the IPO according to the prospectus. Founder and co-CEO Steven Marks is the second largest shareholder, whose holding will amount to just under 10% post-listing. Barrenjoey Private Capital will be the third largest shareholder. 

Other significant shareholders include chairman Guy Russo and Aware Super. These shareholders have committed to keeping their shares through the release of the GYG’s FY25 results. Other investment funds on the register are Cooper Investors, Hyperion Asset Management, Firetrail Investments and QVG Capital. Employees and franchisees have also been allowed to participate in share offerings.

GYG IPO details

Proposed ticker symbol


Company Name

Guzman y Gomez



Share price

$30 (as of 20 June 2024)

Shares offered

15.3 million 

We’ll update this article when more information becomes available.

🎓 Learn more: What is an initial public offering and how do they work?

This does not constitute financial advice nor a recommendation to invest in the securities listed. The information presented is intended to be of a factual nature only. Past performance is not a reliable indicator of future performance. As always, do your own research and consider seeking financial, legal and taxation advice before investing.

Portrait photo of Megan Stals, Market Analyst at Stake.

Megan Stals

Market Analyst

Megan is a markets analyst at Stake, with 7 years of experience in the world of investing and a Master’s degree in Business and Economics from The University of Sydney Business School. Megan has extensive knowledge of the UK markets, working as an analyst at ARCH Emerging Markets - a UK investment advisory platform focused on private equity. Previously she also worked as an analyst at Australian robo advisor Stockspot, where she researched ASX listed equities and helped construct the company's portfolios.


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