Pinterest, Inc.
1 day chart
Kickstart your portfolio with a U.S. stock on us
Sign up and fund a new Wall St account and get a full share randomly chosen between GoPro, Dropbox or Nike.
Sign up and fund a new Wall St account and get a full U.S. share.
T&Cs apply
About PINS
Pinterest, Inc. is a visual search and discovery company. The Company’s primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
Buy US stocks in Australia starting with PINS. Open an account and start investing today!
$20.07B
-
0.00%
11.35M
$30.63
$29.04
$30.60
$45.19
$23.59
What does Pinterest do?
In the company’s own words, “Pinterest is the productivity tool for planning your dreams.”
Pinterest, Inc. operates an image-based social media network that allows users to find, save and organise images and videos that inspire them.
On Pinterest, users seek inspiration for daily activities such as cooking or deciding what to wear; for major commitments such as marathon training; for ongoing passions such as gardening; or even milestone events such as weddings.
The Pinterest network utilises visual machine learning to understand a user’s tastes and interests in order to make recommendations and keep them engaged.
Pinterest was founded in 2008 by Ben Silbermann, Paul Sciarra, and Evan Sharp. The company is currently headquartered in San Francisco, California.
How does Pinterest make money?
Pinterest makes money via advertising through its website and mobile app. The company reports all revenue in a single segment.
Advertising is visually integrated into the platform’s interface so ads look just like any other user-generated content. A “buy it” button is integrated into ads allowing users to buy directly through Pinterest rather than on third-party websites.
Pinterest offers advertisers a variety of formats including:
Standard ads (static images)
Video ads (used to tell engaging stories)
Carousel ads (where advertisers can showcase more than one image or video at a time)
Shopping ads (similar to static ads but exclusive to advertisers who upload product catalogues)
Pinterest has cited the improvement of existing ad formats and the development of new ones as a driver of future growth.
Is Pinterest a profitable company?
Pinterest became profitable in FY2021.
Prior to FY2021, the company’s profits had been in negative territory since FY2017. However, the company’s FY2021 financials showed a positive net income of US$316m, a 365% leap up from the previous year’s net income of negative US$128m.
The company is currently healthy with no debt and a free cash flow of US$744m.
Is PINS stock a buy?
Some investors believe this is a good time to buy as the company recently became profitable. Pinterest is also healthy with ample cash to seek out or create new growth opportunities.
Other investors don’t feel as bullish, dismissing the all time high of Pinterest's stock price as a beneficiary of COVID-19 and just a “pandemic play.” These investors are also wary of the fact the company’s monthly active users dropped from 459m to 431m throughout FY2021 – a 6% decrease over 12 months.
Who owns PINS stock?
Institutions hold 67.4% of the total float of PINS stock.
Some of these institutions include Vanguard Group (7.47%), T. Rowe Price Group (4.92%), BlackRock (4.23%), Flossbach von Storch AG (4.13%) and Morgan Stanley Investment Management (3.59%).
Co-founders Benjamin Silbermann and Paul Sciarra own a significant amount of PINS stock as well: 6.01% and 5.84%, respectively.
Ready to start your investing journey with Stake?
Open an accountPINS FAQs
- Find the right investing platform for you. To buy PINS shares in Australia, you’ll need to open an account with an investing platform that offers the security. Try Stake, you can sign up in minutes.
- Fund your brokerage account. Once you are set up you can deposit into your account with different payment methods.
- Search for PINS or Pinterest, Inc.. Find the stock by using the search function and go to the PINS page.
- Place an order to buy PINS. Press the ‘Buy’ button and choose an order type to place your trade. Depending on the order type, the trade will go through straight away or when a price target is hit.
- Monitor your portfolio. You’ve now purchased some PINS shares. Stay on top of your portfolio and monitor its performance. You may be eligible for dividends and shareholder voting rights that affect your stock.
This does not constitute financial advice. You should do your own research before making an investment decision. Past performance is not a reliable indication of future performance. No representation is made as to the timeliness, reliability, accuracy or completeness of the market data provided.
Invest in PINS
on Stake
Buy PINS from US$3 brokerage
Invest in 9,500+ U.S. stocks and ETFs
Own a slice of PINS from only US$10 with fractional shares
