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Pinterest, Inc.

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About PINS

Pinterest, Inc. (Pinterest) is a visual discovery engine company. On Pinterest, people discover and personalize visual content, which is called Pins. Pins are created when Pinners, creators and businesses create new content for or save existing Web content to its platform. It offers several types of Pins on its platform, including Standard Pins, Product Pins, Video Pins and Idea Pins. Its Standard Pins include static images that link to content from around the Web highlighting products, recipes, style and home inspiration, do it yourself (DIY), and others. Its Product Pins include items from its catalogue inventory that can be purchased and include metadata on prices and stock availability. Its Video Pins include short videos from businesses that link to content on topics like cooking, beauty and DIY projects. It also provides THE YES app, a shopping platform for fashion that enables users to shop a personalized feed based on the user's active input on brand, style, and size.

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What does Pinterest do?

In the company’s own words, “Pinterest is the productivity tool for planning your dreams.”

Pinterest, Inc. operates an image-based social media network that allows users to find, save and organise images and videos that inspire them. 

On Pinterest, users seek inspiration for daily activities such as cooking or deciding what to wear; for major commitments such as marathon training; for ongoing passions such as gardening; or even milestone events such as weddings.

The Pinterest network utilises visual machine learning to understand a user’s tastes and interests in order to make recommendations and keep them engaged.

Pinterest was founded in 2008 by Ben Silbermann, Paul Sciarra, and Evan Sharp. The company is currently headquartered in San Francisco, California.

How does Pinterest make money?

Pinterest makes money via advertising through its website and mobile app. The company reports all revenue in a single segment.

Advertising is visually integrated into the platform’s interface so ads look just like any other user-generated content. A “buy it” button is integrated into ads allowing users to buy directly through Pinterest rather than on third-party websites.

Pinterest offers advertisers a variety of formats including:

  • Standard ads (static images)

  • Video ads (used to tell engaging stories)

  • Carousel ads (where advertisers can showcase more than one image or video at a time)

  • Shopping ads (similar to static ads but exclusive to advertisers who upload product catalogues)

Pinterest has cited the improvement of existing ad formats and the development of new ones as a driver of future growth.

Is Pinterest a profitable company?

Pinterest became profitable in FY2021.

Prior to FY2021, the company’s profits had been in negative territory since FY2017. However, the company’s FY2021 financials showed a positive net income of US$316m, a 365% leap up from the previous year’s net income of negative US$128m.

The company is currently healthy with no debt and a free cash flow of US$744m.

Is PINS stock a buy?

Some investors believe this is a good time to buy as the company recently became profitable. Pinterest is also healthy with ample cash to seek out or create new growth opportunities.

Other investors don’t feel as bullish, dismissing Pinterest as a beneficiary of COVID-19 and just a “pandemic play.” These investors are also wary of the fact the company’s monthly active users dropped from 459m to 431m throughout FY2021 – a 6% decrease over 12 months.

Who owns PINS stock?

Institutions hold 67.4% of the total float of PINS stock. 

Some of these institutions include Vanguard Group (7.47%), T. Rowe Price Group (4.92%), BlackRock (4.23%), Flossbach von Storch AG (4.13%) and Morgan Stanley Investment Management (3.59%).

Co-founders Benjamin Silbermann and Paul Sciarra own a significant amount of PINS stock as well: 6.01% and 5.84%, respectively.

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