How to buy Pinterest shares in 2025

Pinterest ($PINS) is a visual discovery and bookmarking platform where users explore, save and share ideas and inspirations on topics such as fashion, home decor, recipes and travel.

👉 Read on to learn about Pinterest and how to buy $PINS shares in a few easy steps.

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How to buy Pinterest stock in 5 steps

When investing in shares - whether PINS or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Pinterest is right for you, then consider the following steps.

1. Open an investing account

To buy Pinterest stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including PINS.

2. Fund your account

Once you’ve opened an account, you’ll need to deposit funds to allow you to buy PINS shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.

Sign up to invest in PINS stock

Open an account
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3. Search for Pinterest or PINS

Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.

4. Place an order for PINS shares

The next step is to place an order for the number of Pinterest shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.

5. Monitor your investment

Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.

Put it on repeat?

If you intend to regularly purchase PINS shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Pinterest shares which may be useful if you’re thinking of investing in the company over the long term.


Pinterest company overview

Pinterest, Inc. is a social media and visual discovery platform that allows users to discover, save and organise ideas through images, known as "Pins." These Pins can be collected on "Boards" based on users’ interests, such as fashion, travel, home decor, food and more. Users can search for ideas, follow other users or brands and get inspiration for projects, planning, or shopping. The platform is widely used for inspiration in various aspects of life and has a growing base of global advertisers targeting its active user community. The company aims to be a positive and productive space where users can find and share ideas that inspire them to take action. By leveraging visual discovery and personalisation through machine learning, Pinterest strives to connect users with ideas that align with their passions, driving meaningful engagement and assisting users in turning ideas into reality.


Pinterest share price performance

The Pinterest share price was US$24.68 (+14.67%) as of market close.

Key metrics for Pinterest

Get a breakdown of Pinterest’s financial metrics.

Latest market closeUS$24.68
Market capitalisationUS$16.74B
PE Ratio11.90
Earnings per shareUS$2.37
Day change+14.67%
52-week highUS$45.19
52-week lowUS$23.68

Data updated as of April 10, 2025.

Schedule a recurring investment in Pinterest

Put your favourites on repeat - like Pinterest - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.

Set up a recurring $PINS investment
Recurring investment image

What is the Pinterest price target?

The average price target for PINS is US$39 across 8 combined analyst ratings.

The suggestion is to BUY with 88% of analysts suggesting to buy, 12% suggest hold and 0% suggest sell.

Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.

Analyst ratings in Stake app

How to sell Pinterest shares?

The process of selling Pinterest shares on Stake is similar to purchasing them. If you already own PINS shares on the platform and looking to sell, follow these steps:

  1. Open Stake, head to your Holdings and find Pinterest
  2. Select Sell
  3. Choose the order type, number of shares/dollar value and the desired price (if applicable)
  4. Review your Sell order
  5. Follow the prompts to submit your order

Watch this video to see just how simple it is to buy and sell shares on Stake.

Is it a good time to buy Pinterest shares?

Like any investment, Pinterest may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.

You should always conduct your own research and consider your personal financial circumstances before buying $PINS shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.

What are some similar stocks to PINS?

Meta Platforms, Inc. ($META): Formerly Facebook, Meta Platforms owns several social media platforms, including Facebook and Instagram, which offer visual content sharing and advertising features similar to Pinterest’s model of content discovery and inspiration. Snap Inc. ($SNAP): Snap is the parent company of Snapchat, a visual-based social media app focused on real-time sharing, augmented reality and content discovery, operating in a similar space to Pinterest with visual and creative content. Twitter, Inc. ($TWTR): Twitter is a social media platform that provides a space for users to share short-form content and ideas and although not as visually driven as Pinterest, it competes in the area of content discovery, social sharing and advertising.

What are some ETFs that hold PINS?

ARK Next Generation Internet ETF ($ARKW): ARKW targets companies involved in next-generation internet technologies, holding Pinterest among its portfolio of social media, e-commerce and internet-based businesses, along with firms like Shopify and Snap. Global X Social Media ETF ($SOCL): SOCL focuses on global social media companies, including Pinterest as a key holding, providing exposure to social networking and content-sharing platforms such as Meta Platforms and Snap. iShares U.S. Technology ETF ($IYW): IYW tracks U.S.-based technology companies, holding shares of Pinterest alongside other tech and internet service companies, offering exposure to diverse digital and technology-related stocks.

Why invest on Stake?

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Open an account

Pinterest Common Questions

If you’re new to the investing world, it’s always wise to get educated on the fundamentals of the market. Luckily you can learn all about it free of charge at our learning hub, Stake Academy. If you decide that Pinterest aligns with your financial goals, then follow these steps:
  1. Sign up to Stake on desktop or via the Stake app
  2. Activate Stake wall-st
  3. Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
  4. Place a buy order for Pinterest
  5. Monitor your investment

With Stake Wall St, you can start investing in U.S. companies like Pinterest with as little as US$10 thanks to fractional shares.

Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.

Whether or not Pinterest is a good buy is dependent on your investing goals, strategy and risk tolerance. It’s essential to conduct thorough research on Pinterest and decide whether you believe it to be a sound investment that aligns with your financial goals.

Pinterest Inc. typically reports earnings on a quarterly basis. For exact dates, it's best to check Pinterest's investor relations page for any adjustments to the schedule​.

The CEO of Pinterest is Bill Ready, who took on the role in June 2022. With a background in commerce and payments, Ready focuses on enhancing Pinterest's user experience, expanding its advertising capabilities and further developing the platform as a place where users can seamlessly move from discovering ideas to taking action.

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This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.


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