Pinterest, Inc.
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About PINS
Pinterest, Inc. is a visual search and discovery company. The Company’s primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
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$19.93B
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0.00%
7.09M
$29.89
$29.36
$29.60
$45.19
$27.00
What does Pinterest do?
In the company’s own words, “Pinterest is the productivity tool for planning your dreams.”
Pinterest, Inc. operates an image-based social media network that allows users to find, save and organise images and videos that inspire them.
On Pinterest, users seek inspiration for daily activities such as cooking or deciding what to wear; for major commitments such as marathon training; for ongoing passions such as gardening; or even milestone events such as weddings.
The Pinterest network utilises visual machine learning to understand a user’s tastes and interests in order to make recommendations and keep them engaged.
Pinterest was founded in 2008 by Ben Silbermann, Paul Sciarra, and Evan Sharp. The company is currently headquartered in San Francisco, California.
How does Pinterest make money?
Pinterest makes money via advertising through its website and mobile app. The company reports all revenue in a single segment.
Advertising is visually integrated into the platform’s interface so ads look just like any other user-generated content. A “buy it” button is integrated into ads allowing users to buy directly through Pinterest rather than on third-party websites.
Pinterest offers advertisers a variety of formats including:
Standard ads (static images)
Video ads (used to tell engaging stories)
Carousel ads (where advertisers can showcase more than one image or video at a time)
Shopping ads (similar to static ads but exclusive to advertisers who upload product catalogues)
Pinterest has cited the improvement of existing ad formats and the development of new ones as a driver of future growth.
Is Pinterest a profitable company?
Pinterest became profitable in FY2021.
Prior to FY2021, the company’s profits had been in negative territory since FY2017. However, the company’s FY2021 financials showed a positive net income of US$316m, a 365% leap up from the previous year’s net income of negative US$128m.
The company is currently healthy with no debt and a free cash flow of US$744m.
Is PINS stock a buy?
Some investors believe this is a good time to buy as the company recently became profitable. Pinterest is also healthy with ample cash to seek out or create new growth opportunities.
Other investors don’t feel as bullish, dismissing the all time high of Pinterest's stock price as a beneficiary of COVID-19 and just a “pandemic play.” These investors are also wary of the fact the company’s monthly active users dropped from 459m to 431m throughout FY2021 – a 6% decrease over 12 months.
Who owns PINS stock?
Institutions hold 67.4% of the total float of PINS stock.
Some of these institutions include Vanguard Group (7.47%), T. Rowe Price Group (4.92%), BlackRock (4.23%), Flossbach von Storch AG (4.13%) and Morgan Stanley Investment Management (3.59%).
Co-founders Benjamin Silbermann and Paul Sciarra own a significant amount of PINS stock as well: 6.01% and 5.84%, respectively.
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This is not financial product advice nor a recommendation to invest in the securities listed. Past performance is not a reliable indicator of future performance. As always, do your own research and consider seeking financial, legal and taxation advice before investing. No representation is made as to the timeliness, reliability, accuracy or completeness of the market data provided.
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