How to buy Snap shares in 2025

Snap Inc. ($SNAP) is a social media company that develops Snapchat, a multimedia messaging app featuring photos, videos and augmented reality (AR) content for social interactions.

👉 Read on to learn about Snap and how to buy $SNAP shares in a few easy steps.

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How to buy Snap stock in 5 steps

When investing in shares - whether SNAP or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Snap is right for you, then consider the following steps.

1. Open an investing account

To buy Snap stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including SNAP.

2. Fund your account

Once you’ve opened an account, you’ll need to deposit funds to allow you to buy SNAP shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.

Sign up to invest in SNAP stock

Open an account
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3. Search for SNAP

Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.

4. Place an order for SNAP shares

The next step is to place an order for the number of Snap shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.

5. Monitor your investment

Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.

Put it on repeat?

If you intend to regularly purchase SNAP shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Snap shares which may be useful if you’re thinking of investing in the company over the long term.


Snap company overview

Snap Inc. is a technology and social media company primarily known for its flagship app, Snapchat, which enables users to communicate through photos, videos and messages that disappear after being viewed. Snapchat features Stories, direct messaging and AR-based Lenses and filters, creating an engaging and interactive experience for its users. Snap also offers hardware products such as camera-equipped eyewear to enhance the way people experience digital content. The company aims to enable close connections among users, leveraging its AR capabilities to create fun and immersive ways to share moments. The company focuses on delivering innovative camera and social features that enhance self-expression, real-time sharing and discovery. Snap emphasises building technology that fosters authentic connections and creative content, while also empowering brands and advertisers to reach users through targeted advertising and AR experiences.


Snap share price performance

The Snap share price was US$8.37 (+2.99%) as of market close.

Key metrics for Snap

Get a breakdown of Snap’s financial metrics.

Latest market closeUS$8.37
Market capitalisationUS$14.20B
PE Ratio0.00
Earnings per shareUS$-0.42
Day change+2.99%
52-week highUS$17.33
52-week lowUS$8.29

Data updated as of March 15, 2025.

Schedule a recurring investment in Snap

Put your favourites on repeat - like Snap - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.

Set up a recurring $SNAP investment
Recurring investment image

What is the Snap price target?

The average price target for SNAP is US$13.75 across 8 combined analyst ratings.

The suggestion is to BUY with 38% of analysts suggesting to buy, 50% suggest hold and 12% suggest sell.

Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.

Analyst ratings in Stake app

How to sell Snap shares?

The process of selling Snap shares on Stake is similar to purchasing them. If you already own SNAP shares on the platform and looking to sell, follow these steps:

  1. Open Stake, head to your Holdings and find Snap
  2. Select Sell
  3. Choose the order type, number of shares/dollar value and the desired price (if applicable)
  4. Review your Sell order
  5. Follow the prompts to submit your order

Watch this video to see just how simple it is to buy and sell shares on Stake.

Is it a good time to buy Snap shares?

Like any investment, Snap may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.

You should always conduct your own research and consider your personal financial circumstances before buying $SNAP shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.

What are some similar stocks to SNAP?

Meta Platforms, Inc. ($META): Formerly Facebook, Meta is a leading social media conglomerate that owns Facebook, Instagram and WhatsApp, offering visual sharing, stories and messaging features that directly compete with Snapchat’s functionalities and audience. Twitter, Inc. ($TWTR): Twitter is a social media platform focused on short-form content, real-time communication and public conversations, overlapping with Snap’s aim to provide quick, shareable experiences and advertising opportunities on a social platform. Pinterest, Inc. ($PINS): Pinterest is a visual discovery and bookmarking platform where users explore and share ideas through images and videos. Though not focused on messaging, Pinterest competes with Snap in the visual content and advertising space.

What are some ETFs that hold SNAP?

ARK Next Generation Internet ETF ($ARKW): ARKW focuses on next-generation internet companies involved in digital media, social networking and AR, holding Snap as part of its exposure to technology-driven internet platforms. Global X Social Media ETF ($SOCL): SOCL targets social media companies globally, with Snap as one of its key holdings, providing exposure to platforms that focus on social networking, communication and content sharing. Invesco NASDAQ Internet ETF ($PNQI): PNQI tracks companies involved in internet-based services and products, including Snap, along with other social media, e-commerce and technology firms such as Meta Platforms and Alphabet.

Why invest on Stake?

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Invest in Snap for as little as US$10

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Open an account

Snap Common Questions

If you’re new to the investing world, it’s always wise to get educated on the fundamentals of the market. Luckily you can learn all about it free of charge at our learning hub, Stake Academy. If you decide that Snap aligns with your financial goals, then follow these steps:
  1. Sign up to Stake on desktop or via the Stake app
  2. Activate Stake wall-st
  3. Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
  4. Place a buy order for Snap
  5. Monitor your investment

With Stake Wall St, you can start investing in U.S. companies like Snap with as little as US$10 thanks to fractional shares.

Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.

Whether or not Snap is a good buy is dependent on your investing goals, strategy and risk tolerance. It’s essential to conduct thorough research on Snap and decide whether you believe it to be a sound investment that aligns with your financial goals.

Snap Inc. typically reports earnings on a quarterly basis. For exact dates, it's best to check Snap's investor relations page for any adjustments to the schedule​.

The CEO of Snap Inc. is Evan Spiegel, who co-founded the company in 2011. Spiegel has driven the growth of Snapchat and the development of new features like augmented reality filters, stories and direct messaging, emphasizing creativity, innovation and an evolving user experience focused on close, real-time social interactions.

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This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.


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