How to buy Facebook shares in 2025
Meta Platforms, Inc. ($META), formerly Facebook, is a leading social media company known for its Facebook, Instagram and WhatsApp platforms.👉 Read on to learn about Facebook and how to buy $META shares in a few easy steps.
META
META
META
META
META
META
META
META
META
META
How to buy Facebook stock in 5 steps
When investing in shares - whether META or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Facebook is right for you, then consider the following steps.
1. Open an investing account
To buy Facebook stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including META.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy META shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for Facebook or META
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for META shares
The next step is to place an order for the number of Facebook shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase META shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Facebook shares which may be useful if you’re thinking of investing in the company over the long term.
Facebook company overview
Meta Platforms, Inc., founded in 2004 by Mark Zuckerberg, is one of the most prominent social media and technology companies globally. With a portfolio that includes Facebook, Instagram, WhatsApp and Oculus VR, Meta connects billions of people through its social platforms. The company generates most of its revenue from advertising and has made significant investments in virtual reality (VR) and augmented reality (AR) technologies, positioning itself as a key player in the development of the metaverse.
Facebook share price performance
The Facebook share price was US$586.00 (-0.17%) as of market close.
Key metrics for Facebook
Get a breakdown of Facebook’s financial metrics.
| Latest market close | US$586.00 |
| Market capitalisation | US$1.48T |
| PE Ratio | 24.25 |
| Earnings per share | US$24.16 |
| Day change | -0.17% |
| 52-week high | US$740.91 |
| 52-week low | US$414.50 |
Data updated as of March 21, 2025.
Schedule a recurring investment in Facebook
Put your favourites on repeat - like Facebook - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
Does Facebook pay dividends?
Yes, Facebook pays dividends.
| Dividend yield | 0.36% |
Data updated as of March 21, 2025.
What is the Facebook price target?
The average price target for META is US$768.93 across 27 combined analyst ratings.
The suggestion is to BUY with 93% of analysts suggesting to buy, 7% suggest hold and 0% suggest sell.
Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.
How to sell Facebook shares?
The process of selling Facebook shares on Stake is similar to purchasing them. If you already own META shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Facebook
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Facebook shares?
Like any investment, Facebook may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $META shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to META?
Alphabet Inc. ($GOOGL): A major competitor in the digital advertising space, Alphabet operates Google's ad services and YouTube, rivaling Meta's Facebook and Instagram. Snap Inc. ($SNAP): Known for its social media platform Snapchat, Snap competes with Meta in attracting younger users and digital advertisers. Pinterest, Inc. ($PINS): A social media platform focused on visual discovery, Pinterest competes with Meta for ad revenue in the visual-based social media space.
What are some ETFs that hold META?
SPDR S&P 500 ETF Trust ($SPY): Meta is a large holding in this ETF, which tracks the performance of the largest U.S. companies. Invesco QQQ Trust ($QQQ): This ETF focuses on the NASDAQ-100, where Meta is a key holding due to its influence in the tech sector. Vanguard Communication Services ETF ($VOX): Meta is included as a major component of this ETF, which focuses on companies in the communication services sector.
Why invest on Stake?
Join 500k+ ambitious investors on a powerful yet easy-to-use trading platform.
Invest in Facebook for as little as US$10
Own a slice of the world’s biggest stocks like Facebook, investing as little as US$10.
12,000+ global opportunities
Hold AUD and USD and glide between Aussie and U.S. markets with just a tap.
Simple fees
$3 brokerage on all trades up to $30,000, whether it’s Wall St or the ASX.
Extended Hours on Wall St
An additional 9.5 hours of Wall St access per trading day, so you can react faster.
Facebook Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake wall-st
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Facebook
- Monitor your investment
Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.
So, in the case of Facebook, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$585 at last market close.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.