Our fees are changing on 4 March 2023. Learn more.

Stake logo

Blue gut microbiomes
Share

Trust your gut

TikTok is a force of nature, changing everything from social media viewing habits to the music industry. And it’s also having an impact on health habits, with #GutTok being one of the top trending topics of the year.

This piece is a sponsored article written by the Stake Connect team. Stake Connect aims to bring interesting business stories to our customer base. While there are commercial agreements with the featured companies, we take a balanced stance, retain final editorial control and the priority is making content that's valuable to our community.

TikTok is a force of nature, changing everything from social media viewing habits to the music industry. And it’s also having an impact on health habits, with #GutTok being one of the top trending topics of the year.

Under hashtags like #GutTok, #GutHealth and more, influencers are posting thousands of videos sharing their gut health struggles and remedies. It gets eyeballs, with these posts raking in just under a billion views. Their overarching theme? That gut health is at the foundation of overall wellbeing. 

That could be right, as 80% of your immune system is in your stomach and intestines. So if the bacteria residing there is off-balance, it makes sense that you will be too. Several factors can contribute to poor gut health, including stress, poor nutrition and long-term use of antibiotics. Its impact is far-reaching, as apparently over 40% of people have a gastrointestinal disorder. Studies even link diseases like cancer and arthritis to poor gut health. But how do you fix it?

Everyone has unique gut flora, and what works for one influencer may not work for you. But at-home gut testing kits are fast emerging as the solution to know what’s going on inside you. Australian-listed company Microba (ASX: $MAP) is one player in this space, sending out testing kits to people’s homes. From there, samples are sent to labs before customers receive a breakdown of the findings and even potential treatments. 

It’s a lucrative sector, with the global microbiome-based gut health market projected to be worth US$89.9b by 2030. Not bad for a field of science that wasn’t taken seriously until recently. Fueling this projection in part is the COVID hangover. With people becoming more health-conscious, microbiome-focused efforts present a unique avenue for those looking to explore preventative health initiatives.  

It’s early days for gut tech, but there are plenty of companies working to close the gap and discover new information to improve their offerings. What’s your gut feel about this as an investment?

This section of The Wrap is sponsored by Microba, but it has been written independently by Stake. It is not a recommendation to invest in the company, and does not constitute financial advice. As always, do your own research and consider speaking with a licensed financial adviser before making any investment decisions.


Don’t have Stake?

Get $10 when you fund Stake AUS, a free US stock when you fund Stake Wall St. Do both, get both!

Terms & Conditions.


Related


Stake logo
Download Stake
App Store logo
Google Play logo
Stakeshop Pty Ltd, trading as Stake, ACN 610105505, is an authorised representative (Authorised Representative No. 1241398) of Sanlam Private Wealth Pty Ltd (Australian Financial Services Licence No. 337927) ('Sanlam') and an authorised representative (Authorised Representative No. 1241398) of Airwallex Pty Ltd (Australian Financial Services Licence No. 487221) ('Airwallex'). Stake is not authorised by Airwallex under Airwallex’s AFSL to arrange for clients to be issued with securities as Airwallex is not authorised under its AFSL for this purpose. Stake is not authorised by Sanlam under Sanlam’s AFSL to arrange for clients to be issued with a non-cash payment facility as Sanlam is not authorised under its AFSL for this purpose. Stake SMSF Pty Ltd (‘Stake Super’) is not licensed to provide financial product advice under the Corporations Act. This specifically applies to any financial products which are established if you instruct Stake Super to set up a self managed super fund (‘SMSF’). When you sign up to Stake Super, you are contracting with Stake SMSF Pty Ltd who will assist in the establishment of a SMSF under a ‘no advice model’. You will also be referred to Stakeshop Pty Ltd to enable your trading account and bank account to be set up in order to use the Stake Website and/or App. Stakeshop Pty Ltd will also run marketing and promotions to you under. For more information about SMSFs, see our SMSF Risks page.The information on our website or our mobile application is not intended to be an inducement, offer or solicitation to anyone in any jurisdiction in which Stake is not regulated or able to market its services. At Stake and Stake Super, we’re focused on giving you a better investing experience but we don’t take into account your personal objectives, circumstances or financial needs. Any advice given by Stake is of a general nature only. As investments carry risk, before making any investment decision, please consider if it’s right for you and seek appropriate taxation and legal advice. Please view our Financial Services GuideTerms & ConditionsPrivacy Policy and Disclaimers  before deciding to invest on or use Stake or Stake Super. By using our website or service in any way, you agree to our Privacy Policy and Terms & Conditions. All financial products involve risk and you should ensure you understand the risks involved as certain financial products may not be suitable to everyone. Past performance of any product described on this website is not a reliable indication of future performance. Stake and Stake Super are registered trademarks in Australia.

Copyright © 2023 Stake. All rights reserved.