How to buy Alibaba shares in 2025
Alibaba ($BABA) is a Chinese multinational technology company offering e-commerce, cloud computing, digital payments and other online services to global consumers, businesses and retailers.👉 Read on to learn about Alibaba and how to buy $BABA shares in a few easy steps.
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How to buy Alibaba stock in 5 steps
When investing in shares - whether BABA or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Alibaba is right for you, then consider the following steps.
1. Open an investing account
To buy Alibaba stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including BABA.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy BABA shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for Alibaba or BABA
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for BABA shares
The next step is to place an order for the number of Alibaba shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase BABA shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Alibaba shares which may be useful if you’re thinking of investing in the company over the long term.
Alibaba company overview
Alibaba Group Holding Limited is a leading Chinese technology conglomerate that operates the world's largest online and mobile commerce platforms including Taobao and Tmall. Founded in 1999 by Jack Ma, Alibaba’s services span e-commerce, digital payments (Alipay), cloud computing (Alibaba Cloud), logistics, digital media and entertainment. The company provides a comprehensive suite of business-to-consumer (B2C), business-to-business (B2B) and consumer-to-consumer (C2C) services, connecting millions of merchants and consumers across the globe, while offering tools for digital marketing, financial services and supply chain management. Alibaba focuses on digital innovation to build a fully integrated ecosystem, fostering seamless online commerce and expanding its reach across e-commerce, cloud computing and digital services.
Alibaba share price performance
The Alibaba share price was US$132.70 (-2.16%) as of market close.
Key metrics for Alibaba
Get a breakdown of Alibaba’s financial metrics.
| Latest market close | US$132.70 |
| Market capitalisation | US$317.12B |
| PE Ratio | 19.46 |
| Earnings per share | US$6.82 |
| Day change | -2.16% |
| 52-week high | US$148.43 |
| 52-week low | US$67.78 |
Data updated as of April 2, 2025.
Schedule a recurring investment in Alibaba
Put your favourites on repeat - like Alibaba - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
Does Alibaba pay dividends?
Yes, Alibaba pays dividends.
| Dividend yield | 1.51% |
Data updated as of April 2, 2025.
What is the Alibaba price target?
The average price target for BABA is US$165.56 across 9 combined analyst ratings.
The suggestion is to BUY with 89% of analysts suggesting to buy, 11% suggest hold and 0% suggest sell.
Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.
How to sell Alibaba shares?
The process of selling Alibaba shares on Stake is similar to purchasing them. If you already own BABA shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Alibaba
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Alibaba shares?
Like any investment, Alibaba may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $BABA shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to BABA?
Amazon.com Inc. ($AMZN): Amazon is a global leader in e-commerce, cloud computing (AWS) and digital content, providing online retail services, subscription products and technology infrastructure that closely parallel Alibaba’s business model and global reach. JD.com Inc. ($JD): JD.com is one of China’s largest e-commerce companies, providing direct-to-consumer online retail and logistics services, similar to Alibaba’s platforms, with a strong focus on technology and supply chain innovation. Pinduoduo Inc. ($PDD): Pinduoduo is a rapidly growing Chinese e-commerce company that emphasizes social commerce, allowing users to share shopping experiences and group-buy products, competing closely with Alibaba in China’s online retail market.
What are some ETFs that hold BABA?
Invesco QQQ Trust ($QQQ): This ETF tracks the Nasdaq-100 Index, which includes major technology and internet companies such as Alibaba, alongside U.S.-based giants like Amazon, Google and Microsoft. iShares MSCI Emerging Markets ETF ($EEM): EEM focuses on emerging market stocks, with Alibaba being one of its significant holdings, alongside other major Chinese technology and internet companies, providing exposure to global growth opportunities. KraneShares CSI China Internet ETF ($KWEB): KWEB targets Chinese internet and technology companies, holding a large position in Alibaba along with other key Chinese internet companies like JD.com and Baidu, offering concentrated exposure to China's digital economy.
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Alibaba Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake wall-st
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Alibaba
- Monitor your investment
Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.
So, in the case of Alibaba, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$129.84 at last market close.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.