How to buy Amazon shares in 2025
Amazon.com Inc. ($AMZN) is a global leader in e-commerce, cloud computing and digital streaming services.👉 Read on to learn about Amazon and how to buy $AMZN shares in a few easy steps.
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How to buy Amazon stock in 5 steps
When investing in shares - whether AMZN or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Amazon is right for you, then consider the following steps.
1. Open an investing account
To buy Amazon stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including AMZN.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy AMZN shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for Amazon or AMZN
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for AMZN shares
The next step is to place an order for the number of Amazon shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase AMZN shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Amazon shares which may be useful if you’re thinking of investing in the company over the long term.
Amazon company overview
Amazon is one of the world's largest companies, primarily known for its online retail business and Amazon Web Services (AWS), which dominates the cloud computing space. The company also operates in digital streaming (Prime Video), artificial intelligence (Alexa) and consumer electronics (Kindle, Echo). Founded by Jeff Bezos in 1994, Amazon has become a dominant player in multiple sectors and continues to expand into new industries.
Amazon share price performance
The Amazon share price was US$170.66 (+12.00%) as of market close.
Key metrics for Amazon
Get a breakdown of Amazon’s financial metrics.
| Latest market close | US$170.66 |
| Market capitalisation | US$2.03T |
| PE Ratio | 34.60 |
| Earnings per share | US$5.52 |
| Day change | +12% |
| 52-week high | US$242.52 |
| 52-week low | US$151.61 |
Data updated as of April 10, 2025.
Schedule a recurring investment in Amazon
Put your favourites on repeat - like Amazon - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
What is the Amazon price target?
The average price target for AMZN is US$250.38 across 8 combined analyst ratings.
The suggestion is to BUY with 88% of analysts suggesting to buy, 12% suggest hold and 0% suggest sell.
Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.
How to sell Amazon shares?
The process of selling Amazon shares on Stake is similar to purchasing them. If you already own AMZN shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Amazon
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Amazon shares?
Like any investment, Amazon may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $AMZN shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to AMZN?
Alphabet Inc. ($GOOGL): Alphabet is the parent company of Google and a key player in online advertising, cloud services and consumer technology products. Like Amazon, Alphabet operates in multiple segments, including e-commerce, cloud computing through Google Cloud and digital content, making it a major competitor in the tech ecosystem. Microsoft Corporation ($MSFT): Microsoft is a global technology company known for its software products like Windows and Office, as well as cloud services through Azure. The company competes with Amazon in cloud computing and digital services, with Azure being a major rival to Amazon Web Services (AWS). Walmart Inc. ($WMT): Walmart is one of the largest retail corporations in the world, offering a wide range of consumer products both in-store and online. While traditionally a brick-and-mortar retailer, Walmart has aggressively expanded its e-commerce presence to compete with Amazon in online retail and same-day delivery services.
What are some ETFs that hold AMZN?
Invesco QQQ Trust ($QQQ): QQQ tracks the Nasdaq-100 Index, which includes the 100 largest non-financial companies listed on the Nasdaq. Amazon is one of the top holdings in this ETF, along with other major tech companies like Apple, Microsoft and Alphabet. Vanguard Consumer Discretionary ETF ($VCR): VCR provides exposure to U.S. consumer discretionary companies within the MSCI U.S. Investable Market Index. Amazon represents a significant weight in this ETF due to its dominance in e-commerce and cloud services, along with other retailers and entertainment companies like Home Depot and Tesla. SPDR S&P 500 ETF Trust ($SPY): SPY is designed to track the S&P 500 Index, representing 500 of the largest U.S. companies across all sectors. Amazon is one of the top holdings in SPY, contributing significantly to its performance along with other giants like Apple, Microsoft and Alphabet.
Why invest on Stake?
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Invest in Amazon for as little as US$10
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Amazon Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake wall-st
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Amazon
- Monitor your investment
Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.
So, in the case of Amazon, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$191.14 at last market close.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.