How to buy Nike shares in 2025
Nike, Inc. ($NKE) is the global leader in athletic footwear, apparel and equipment, with a strong brand presence worldwide.👉 Read on to learn about Nike and how to buy $NKE shares in a few easy steps.
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How to buy Nike stock in 5 steps
When investing in shares - whether NKE or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Nike is right for you, then consider the following steps.
1. Open an investing account
To buy Nike stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including NKE.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy NKE shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for Nike or NKE
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for NKE shares
The next step is to place an order for the number of Nike shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase NKE shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Nike shares which may be useful if you’re thinking of investing in the company over the long term.
Nike company overview
Nike, Inc. designs, manufactures and sells athletic footwear, apparel and equipment. Nike's innovative product lines and global marketing campaigns, like those featuring top athletes, have made it a household name synonymous with athletic performance and lifestyle.
Nike share price performance
The Nike share price was US$72.64 (-1.24%) as of market close.
Key metrics for Nike
Get a breakdown of Nike’s financial metrics.
| Latest market close | US$72.64 |
| Market capitalisation | US$107.44B |
| PE Ratio | 22.44 |
| Earnings per share | US$3.24 |
| Day change | -1.24% |
| 52-week high | US$102.49 |
| 52-week low | US$68.62 |
Data updated as of March 15, 2025.
Schedule a recurring investment in Nike
Put your favourites on repeat - like Nike - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
Does Nike pay dividends?
Yes, Nike pays dividends.
| Dividend yield | 2.20% |
Data updated as of March 15, 2025.
What is the Nike price target?
The average price target for NKE is US$89.72 across 7 combined analyst ratings.
The suggestion is to BUY with 57% of analysts suggesting to buy, 43% suggest hold and 0% suggest sell.
Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.
How to sell Nike shares?
The process of selling Nike shares on Stake is similar to purchasing them. If you already own NKE shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Nike
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Nike shares?
Like any investment, Nike may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $NKE shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to NKE?
Adidas ($ADDYY): A global leader in sportswear and a direct competitor to Nike, known for athletic shoes and apparel. Under Armour ($UA): Competes with Nike in the athletic apparel and footwear market, focusing on performance-driven products. Puma ($PUMSY): Another major player in the global sportswear market, offering products similar to Nike's in both apparel and footwear.
What are some ETFs that hold NKE?
Vanguard Consumer Discretionary ETF (VCR): This ETF focuses on companies in the consumer discretionary sector, where Nike plays a major role as a global leader in athletic wear. iShares Global Consumer Discretionary ETF (RXI): This ETF tracks companies in the consumer discretionary sector globally, including Nike due to its strong international presence. SPDR S&P Retail ETF (XRT): Nike is included in this ETF, which tracks companies involved in retail, reflecting Nike’s significant retail footprint.
Why invest on Stake?
Join 500k+ ambitious investors on a powerful yet easy-to-use trading platform.
Invest in Nike for as little as US$10
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Nike Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake wall-st
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Nike
- Monitor your investment
Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.
So, in the case of Nike, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$71.74 at last market close.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.