How to buy Alphabet shares in 2025

Alphabet Inc. ($GOOGL) is multinational technology conglomerate and the parent company of Google, specialising in online advertising, search, cloud computing and other technology products and services.

👉 Read on to learn about Alphabet and how to buy $GOOGL shares in a few easy steps.

GOOGL

How to buy Alphabet stock in 5 steps

When investing in shares - whether GOOGL or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Alphabet is right for you, then consider the following steps.

1. Open an investing account

To buy Alphabet stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including GOOGL.

2. Fund your account

Once you’ve opened an account, you’ll need to deposit funds to allow you to buy GOOGL shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.

Sign up to invest in GOOGL stock

Open an account

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3. Search for Alphabet or GOOGL

Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.

4. Place an order for GOOGL shares

The next step is to place an order for the number of Alphabet shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.

5. Monitor your investment

Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.

Put it on repeat?

If you intend to regularly purchase GOOGL shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Alphabet shares which may be useful if you’re thinking of investing in the company over the long term.

Alphabet company overview

Google is a global technology leader, founded in 1998 by Larry Page and Sergey Brin. Originally a search engine, the company now offers a wide range of products, including Google Search, YouTube and Google Cloud, serving billions of users worldwide. Google’s primary mission is to organise the world's information and make it universally accessible. Its services range from online advertising and cloud storage to mobile operating systems and hardware. By prioritising user-friendly technology, Google continues to influence a variety of industries. Google focuses on solving 'big problems' through projects involving artificial intelligence (AI) research and quantum computing. It aims to make information universally accessible while pushing boundaries in technology to solve global challenges.

Alphabet share price performance

The Alphabet share price was US$151.16 (-3.08%) as of market close.

Key metrics for Alphabet

Get a breakdown of Alphabet’s financial metrics.

Latest market close	US$151.16
Market capitalisation	US$1.85T
PE Ratio	18.78
Earnings per share	US$8.05
Day change	-3.08%
52-week high	US$207.05
52-week low	US$140.53

Data updated as of April 21, 2025.

Schedule a recurring investment in Alphabet

Put your favourites on repeat - like Alphabet - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.

Set up a recurring $GOOGL investment

Does Alphabet pay dividends?

Yes, Alphabet pays dividends.

Dividend yield

0.53%

Data updated as of April 21, 2025.

What is the Alphabet price target?

The average price target for GOOGL is US$189.4 across 15 combined analyst ratings.

The suggestion is to BUY with 73% of analysts suggesting to buy, 27% suggest hold and 0% suggest sell.

Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.

How to sell Alphabet shares?

The process of selling Alphabet shares on Stake is similar to purchasing them. If you already own GOOGL shares on the platform and looking to sell, follow these steps:

Open Stake, head to your Holdings and find Alphabet
Select Sell
Choose the order type, number of shares/dollar value and the desired price (if applicable)
Review your Sell order
Follow the prompts to submit your order

Watch this video to see just how simple it is to buy and sell shares on Stake.

Is it a good time to buy Alphabet shares?

Like any investment, Alphabet may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.

You should always conduct your own research and consider your personal financial circumstances before buying $GOOGL shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.

What are some similar stocks to GOOGL?

Meta Platforms ($META): Meta operates social media platforms like Facebook and Instagram, similar to Google in online advertising dominance and leveraging user data for targeted ads. Microsoft Corporation ($MSFT): Microsoft competes with Google through its Bing search engine, cloud services (Azure vs. Google Cloud) and productivity tools (Microsoft Office vs. Google Workspace). Amazon.com Inc. ($AMZN): Amazon competes with Google in cloud computing (AWS vs. Google Cloud) and digital advertising, while both companies dominate in their respective areas of e-commerce and search.

What are some ETFs that hold GOOGL?

Invesco QQQ Trust ($QQQ): This ETF tracks the Nasdaq-100 Index, holding major technology companies, including a significant allocation to Alphabet (Google’s parent company). Vanguard Information Technology ETF ($VGT): VGT holds companies from the U.S. information technology sector, including Google, which has a substantial share in its top holdings. iShares U.S. Technology ETF ($IYW): This ETF focuses on U.S. technology stocks, with Google as one of its top holdings due to its strong influence in the tech sector

Why invest on Stake?

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Invest in Alphabet for as little as US$10

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Alphabet Common Questions

How to invest in Alphabet for beginners?

If you’re new to the investing world, it’s always wise to get educated on the fundamentals of the market. Luckily you can learn all about it free of charge at our learning hub, Stake Academy. If you decide that Alphabet aligns with your financial goals, then follow these steps:

Sign up to Stake on desktop or via the Stake app
Activate Stake wall-st
Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
Place a buy order for Alphabet
Monitor your investment

How much money do you need to invest in Alphabet?

With Stake Wall St, you can start investing in U.S. companies like Alphabet with as little as US$10 thanks to fractional shares.

Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.

So, in the case of Alphabet, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$146.51 at last market close.

Is Alphabet a good buy?

Whether or not Alphabet is a good buy is dependent on your investing goals, strategy and risk tolerance. It’s essential to conduct thorough research on Alphabet and decide whether you believe it to be a sound investment that aligns with your financial goals.

How often does Alphabet report earnings?

Google typically reports earnings on a quarterly basis. For exact dates, it's best to check Google's investor relations page for any adjustments to the schedule.

Who is the CEO of Alphabet?

Sundar Pichai has been the CEO of Google since 2015 and also serves as the CEO of Alphabet, Google’s parent company. Under his leadership, Google has expanded its influence in areas such as AI, cloud computing and hardware development.

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This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.