How to buy eBay shares in 2025
eBay Inc. ($EBAY) is a global online marketplace connecting buyers and sellers, facilitating auctions and fixed-price sales of goods.👉 Read on to learn about eBay and how to buy $EBAY shares in a few easy steps.
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How to buy eBay stock in 5 steps
When investing in shares - whether EBAY or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in eBay is right for you, then consider the following steps.
1. Open an investing account
To buy eBay stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including EBAY.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy EBAY shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for EBAY
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for EBAY shares
The next step is to place an order for the number of eBay shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase EBAY shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for eBay shares which may be useful if you’re thinking of investing in the company over the long term.
eBay company overview
eBay Inc. is one of the world's largest online marketplaces, allowing users to buy and sell a wide variety of goods and services. Founded in 1995, eBay offers platforms for consumer-to-consumer (C2C) and business-to-consumer (B2C) transactions. Users can list items for sale through auctions or at fixed prices, with eBay facilitating payment and shipping processes. From electronics and fashion to collectibles and cars, eBay provides a diverse marketplace for both individuals and businesses to reach global audiences. The platform’s seller tools and payment processing systems, such as managed payments via PayPal (until 2020), simplify transactions and enhance user experience. eBay's vision is to be the world’s most dynamic marketplace, creating economic opportunities and empowering people through commerce. By providing a trusted, scalable and transparent platform, eBay aims to build strong community connections where buyers can discover unique items and sellers can grow their businesses. The company emphasises sustainability, inclusivity and responsible business practices, aiming to support global trade in a way that benefits individuals, businesses and society.
eBay share price performance
The eBay share price was US$63.96 (+2.05%) as of market close.
Key metrics for eBay
Get a breakdown of eBay’s financial metrics.
| Latest market close | US$63.96 |
| Market capitalisation | US$29.94B |
| PE Ratio | 16.04 |
| Earnings per share | US$3.99 |
| Day change | +2.05% |
| 52-week high | US$71.61 |
| 52-week low | US$48.52 |
Data updated as of March 15, 2025.
Schedule a recurring investment in eBay
Put your favourites on repeat - like eBay - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
Does eBay pay dividends?
Yes, eBay pays dividends.
| Dividend yield | 1.81% |
Data updated as of March 15, 2025.
What is the eBay price target?
The average price target for EBAY is US$68.92 across 12 combined analyst ratings.
The suggestion is to BUY with 33% of analysts suggesting to buy, 67% suggest hold and 0% suggest sell.
Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.
How to sell eBay shares?
The process of selling eBay shares on Stake is similar to purchasing them. If you already own EBAY shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find eBay
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy eBay shares?
Like any investment, eBay may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $EBAY shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to EBAY?
Etsy, Inc. ($ETSY): Etsy is an online marketplace focusing on handmade, vintage and unique goods, providing a platform similar to eBay but with an emphasis on artisan and small business products. Amazon.com, Inc. ($AMZN): Amazon is a global e-commerce giant offering a wide range of products and services, including an extensive online marketplace, third-party seller services and fulfillment, directly competing with eBay's marketplace model. MercadoLibre, Inc. ($MELI): MercadoLibre is a leading e-commerce platform in Latin America, offering online marketplaces, payment solutions and shipping services, similar to eBay’s model but focusing on the Latin American market.
What are some ETFs that hold EBAY?
Consumer Discretionary Select Sector SPDR Fund ($XLY): XLY tracks consumer discretionary companies within the S&P 500, holding eBay as part of its diverse mix of online retail, entertainment and consumer service stocks. iShares U.S. Consumer Services ETF ($IYC): IYC focuses on U.S. consumer services companies, including eBay among its holdings, providing exposure to leading online retail and consumer discretionary stocks. Vanguard Consumer Discretionary ETF ($VCR): VCR provides exposure to a wide range of U.S. consumer discretionary companies, with eBay as one of its components, alongside other retail, hospitality and media firms.
Why invest on Stake?
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Invest in eBay for as little as US$10
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eBay Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake wall-st
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for eBay
- Monitor your investment
Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.
So, in the case of eBay, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$65.27 at last market close.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.