How to buy Salesforce shares in 2025
Salesforce ($CRM) is a cloud-based software company providing customer relationship management (CRM) solutions to help businesses with managing sales, customer service, marketing and analytics.👉 Read on to learn about Salesforce and how to buy $CRM shares in a few easy steps.
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How to buy Salesforce stock in 5 steps
When investing in shares - whether CRM or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Salesforce is right for you, then consider the following steps.
1. Open an investing account
To buy Salesforce stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including CRM.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy CRM shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for Salesforce or CRM
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for CRM shares
The next step is to place an order for the number of Salesforce shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase CRM shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Salesforce shares which may be useful if you’re thinking of investing in the company over the long term.
Salesforce company overview
Salesforce is a global leader in cloud-based customer relationship management (CRM) software, offering businesses a suite of tools to manage customer interactions, streamline sales processes and enhance marketing efforts. Founded in 1999, Salesforce pioneered cloud CRM technology and has since expanded its offerings to include analytics, artificial intelligence (AI) and customer service platforms. The company enables businesses to optimise workflows, connect more effectively with customers and make data-driven decisions across various channels.Salesforce aims to be an innovator in cloud technology, AI and business automation, promoting customer-centric solutions that support growth, scalability and sustainability.
Salesforce share price performance
The Salesforce share price was US$271.74 (+2.74%) as of market close.
Key metrics for Salesforce
Get a breakdown of Salesforce’s financial metrics.
| Latest market close | US$271.74 |
| Market capitalisation | US$261.14B |
| PE Ratio | 42.68 |
| Earnings per share | US$6.37 |
| Day change | +2.74% |
| 52-week high | US$369.00 |
| 52-week low | US$212.00 |
Data updated as of March 15, 2025.
Schedule a recurring investment in Salesforce
Put your favourites on repeat - like Salesforce - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
Does Salesforce pay dividends?
Yes, Salesforce pays dividends.
| Dividend yield | 0.59% |
Data updated as of March 15, 2025.
What is the Salesforce price target?
The average price target for CRM is US$362.3 across 17 combined analyst ratings.
The suggestion is to BUY with 65% of analysts suggesting to buy, 29% suggest hold and 6% suggest sell.
Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.
How to sell Salesforce shares?
The process of selling Salesforce shares on Stake is similar to purchasing them. If you already own CRM shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Salesforce
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Salesforce shares?
Like any investment, Salesforce may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $CRM shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to CRM?
Microsoft Corporation ($MSFT): Microsoft is a global technology company offering a wide range of software, services and cloud solutions, including Dynamics 365, which competes directly with Salesforce’s CRM offerings. Adobe Inc. ($ADBE): Adobe provides a suite of software and cloud solutions for marketing, e-commerce and document management, with platforms like Adobe Experience Cloud competing with Salesforce's marketing and analytics tools. HubSpot Inc. ($HUBS): HubSpot is a CRM and marketing software company offering inbound marketing, sales and customer service solutions, catering to small to medium-sized businesses, much like Salesforce's mid-market focus.
What are some ETFs that hold CRM?
Vanguard Information Technology ETF ($VGT): VGT tracks the performance of the U.S. information technology sector, including Salesforce as one of its holdings, alongside other tech giants like Microsoft and Apple. iShares Expanded Tech-Software Sector ETF ($IGV): This ETF focuses on the U.S. software industry, with Salesforce among its top holdings, offering exposure to leading cloud, software and tech service companies. SPDR S&P 500 ETF ($SPY): SPY tracks the performance of the S&P 500 index, with Salesforce included as part of its diverse portfolio that spans various sectors, notably technology, finance and healthcare.
Why invest on Stake?
Join 500k+ ambitious investors on a powerful yet easy-to-use trading platform.
Invest in Salesforce for as little as US$10
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Salesforce Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake wall-st
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Salesforce
- Monitor your investment
Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.
So, in the case of Salesforce, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$279.19 at last market close.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.