How to buy Woolworths shares in 2025
Woolworths Group ($WOW) is Australia’s largest retailer, offering groceries, household goods and more through a network of supermarkets and other businesses.👉 Read on to learn about Woolworths and how to buy $WOW shares in a few easy steps.
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How to buy Woolworths stock in 5 steps
When investing in shares - whether WOW or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Woolworths is right for you, then consider the following steps.
1. Open an investing account
To buy Woolworths stock in Australia, you’ll need to sign up for an investing platform with access to the Australian Securities Exchange (ASX). Stake offers seamless access to 12,000+ stocks and ETFs across the ASX and Wall St markets, including WOW.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy WOW shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay or Google Pay.
3. Search for Woolworths or WOW
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for WOW shares
The next step is to place an order for the number of Woolworths shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Woolworths company overview
Woolworths Group, since 1924, has been dedicated to delivering the best convenience, value, range and quality to its customers. Serving 24 million customers weekly, Woolworths operates across Australia's largest network of supermarkets and retail businesses, constantly striving to ensure the best possible shopping experience. With over 190,000 team members across Australia and New Zealand, Woolworths Group aims to create better customer experiences and a sustainable tomorrow.
Woolworths share price performance
The Woolworths share price was A$31.16 (-0.24%) as of market close.
Woolworths customer activity on Stake
| Trades | 14,826 |
| Watchlist | 12,165 |
| Views | 496,046 |
Data updated as of July 11, 2025.
Key metrics for Woolworths
Get a breakdown of Woolworths’s financial metrics.
| Latest market close | A$31.16 |
| Market capitalisation | A$38.06B |
| PE Ratio | 350.11 |
| Earnings per share | A$8.90 |
| Day change | -0.24% |
| 52-week high | A$36.65 |
| 52-week low | A$27.60 |
Data updated as of July 11, 2025.
Does Woolworths pay dividends?
Yes, Woolworths pays dividends.
The most recent dividend payment date was April 23, 2025 and the dividend per share was A$0.39.
| Dividend yield | 3.11% |
| Dividend per share | A$0.39 |
| Ex-dividend date | March 5, 2025 |
| Dividend payment date | April 23, 2025 |
| Franking percentage | 100.00% |
Data updated as of July 11, 2025.
How to sell Woolworths shares?
The process of selling Woolworths shares on Stake is similar to purchasing them. If you already own WOW shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Woolworths
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Woolworths shares?
Like any investment, Woolworths may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $WOW shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to WOW?
Coles Group Ltd ($COL): Coles is a leading supermarket chain in Australia, offering groceries and consumer goods. It's a direct competitor to Woolworths in the retail sector. Metcash Limited ($MTS): Metcash supplies groceries, liquor and hardware to independent retailers in Australia. They support a network of IGA stores nationwide.
What are some ETFs that hold WOW?
iShares S&P/ASX 200 ETF ($IOZ): Tracks the top 200 companies on the ASX. Key holdings include Woolworths, Commonwealth Bank and BHP. SPDR S&P/ASX 50 Fund ($SFY): Focuses on the top 50 companies by market capitalisation on the ASX, including strong holdings in Woolworths, Telstra and Westpac. Vanguard Australian Shares Index ETF ($VAS): Mirrors the broader Australian share market, covering large to mid-cap stocks like Woolworths, CSL and Westpac.
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Woolworths Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake aus
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Woolworths
- Monitor your investment
Once you’ve made an initial purchase, subsequent buys of the same stock can be as low as A$20, encouraging flexibility for growing your investment portfolio.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.