How to buy Coles shares in 2025
Coles Group ($COL) is one of Australia's key retailers operating supermarkets, online platforms, liquor stores and financial services.👉 Read on to learn about Coles and how to buy $COL shares in a few easy steps.
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How to buy Coles stock in 5 steps
When investing in shares - whether COL or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Coles is right for you, then consider the following steps.
1. Open an investing account
To buy Coles stock in Australia, you’ll need to sign up for an investing platform with access to the Australian Securities Exchange (ASX). Stake offers seamless access to 12,000+ stocks and ETFs across the ASX and Wall St markets, including COL.
2. Fund your account
Once you’ve opened an account, you’ll need to deposit funds to allow you to buy COL shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.
3. Search for Coles or COL
Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.
4. Place an order for COL shares
The next step is to place an order for the number of Coles shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.
5. Monitor your investment
Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.
Put it on repeat?
If you intend to regularly purchase COL shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Coles shares which may be useful if you’re thinking of investing in the company over the long term.
Coles company overview
Coles Group stands as a pillar in Australia’s retail landscape, boasting over 1,800 outlets nationwide. With a substantial workforce of over 120,000, Coles engages with more than 8,000 suppliers and services millions of customers weekly through their physical stores and digital platforms. Coles functions across several segments including Coles Supermarkets, Coles Online and Coles Liquor. The supermarket arm operates over 840 stores, delivering a comprehensive shopping experience. Coles Online embodies flexibility with options like home delivery and Click&Collect services. On the liquor side, they operate banners such as Liquorland, First Choice Liquor Market and Vintage Cellars. They also own the Flybuys loyalty program, with more than nine million active members and Coles Financial Services provides insurance, credit cards and personal loans.
Coles share price performance
The Coles share price was A$18.56 (+4.85%) as of market close.
Coles customer activity on Stake
| Trades | 7,389 |
| Watchlist | 7,653 |
| Views | 294,963 |
Data updated as of March 21, 2025.
Key metrics for Coles
Get a breakdown of Coles’s financial metrics.
| Latest market close | A$18.56 |
| Market capitalisation | A$24.87B |
| PE Ratio | 22.21 |
| Earnings per share | A$83.56 |
| Day change | +4.85% |
| 52-week high | A$20.84 |
| 52-week low | A$15.90 |
Data updated as of March 21, 2025.
Schedule a recurring investment in Coles
Put your favourites on repeat - like Coles - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.
Does Coles pay dividends?
Yes, Coles pays dividends.
The most recent dividend payment date was March 27, 2025 and the dividend per share was A$0.37.
| Dividend yield | 3.72% |
| Dividend per share | A$0.37 |
| Ex-dividend date | March 5, 2025 |
| Dividend payment date | March 27, 2025 |
| Franking percentage | 100.00% |
Data updated as of March 21, 2025.
How to sell Coles shares?
The process of selling Coles shares on Stake is similar to purchasing them. If you already own COL shares on the platform and looking to sell, follow these steps:
- Open Stake, head to your Holdings and find Coles
- Select Sell
- Choose the order type, number of shares/dollar value and the desired price (if applicable)
- Review your Sell order
- Follow the prompts to submit your order
Watch this video to see just how simple it is to buy and sell shares on Stake.
Is it a good time to buy Coles shares?
Like any investment, Coles may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.
You should always conduct your own research and consider your personal financial circumstances before buying $COL shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.
What are some similar stocks to COL?
Woolworths Group Limited ($WOW): Woolworths is Australia's largest supermarket chain, operating retail stores across food, liquor and general merchandise sectors, similar to Coles in market positioning. Metcash Limited ($MTS): Metcash is a wholesale distribution and marketing company to independent retailers in the food, liquor and hardware sectors, providing extensive product lines and solidifying its footprint in the retail industry. Westfarmers Limited ($WES): Westfarmers owns retail chains like Bunnings, Kmart and Officeworks. The company operates in diverse retail segments, placing it in a broad, competitive portfolio.
What are some ETFs that hold COL?
Vanguard Australian Shares Index ETF ($VAS): This ETF tracks the performance of the S&P/ASX 300 Index, encompassing a broad exposure to Australian equities, including a significant weighting in Coles Group. iShares Core S&P/ASX 200 ETF ($IOZ): Tracking the S&P/ASX 200 Index, this ETF offers exposure to 200 of the largest companies in Australia, with Coles being a noteworthy constituent. SPDR S&P/ASX 200 Fund ($STW): This ETF aims to replicate the performance of the S&P/ASX 200, offering broad market exposure and a substantial allocation to Coles Group among other top Australian companies.
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Coles Common Questions
- Sign up to Stake on desktop or via the Stake app
- Activate Stake aus
- Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
- Place a buy order for Coles
- Monitor your investment
Once you’ve made an initial purchase, subsequent buys of the same stock can be as low as A$20, encouraging flexibility for growing your investment portfolio.
Take control of your financial future
This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.