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The Music Index

Dive deep into some of the world's biggest music artists to see who's 'stock' is on the rise.

Increasingly the markets are becoming part of our cultural mainstream. Whether it’s Joe Rogan signing a US$100m deal with Spotify or Kanye West penning a 10 year Yeezy partnership with GAP, more and more we are looking at these moments with one eye on the markets. And why shouldn’t we? Spotify added close to US$4b (US$3.79b) to its market cap by market close the day following the Rogan deal and GAPs share price popped 39% the morning after Kayne’s announcement. 

So off the back of this year’s Grammys, we’ve gone deep into the music industry. Sure you can’t buy shares in Billie Eilish, Bruno Mars, or Beyonce, but diving into some of their ‘fundamentals’ we have created a pricing algorithm to see whose theoretical ‘stock’ is hot and may see them standing on stage at next year’s Grammy Awards.

See the full breakdown below:

*Some data in this study are estimates based on publicly available information when a definitive figure was unattainable. For amends please contact

Evaluating streaming data, awards won, Billboard Hot 100 entries, brand deals, and social media following, our ‘Algo-rhythm’ saw Canadian musician Drake top the list with a ‘stock’ price of US$226.62, with singer-songwriter Taylor Swift and fellow Canadian Justin Bieber rounding out the top three at US$170.59 and US$169.01 respectively. 

Announced as Spotify’s most-streamed artist of the decade in 2019, Drake has solidified himself as one of the biggest artists in recording history. The Canadian rapper boasts the record for the most Billboard Hot 100 entries of all time with 228, as well as the record for the most top 10 singles in the history of the US charts, overtaking Madonna and The Beatles. With the imminent release of his sixth studio album ‘Certified Lover Boy’, and the recent release of ‘Scary Hours 2’, Drake’s ‘stock’ price may rise further. 

While we may not be able to invest directly in our favourite pop stars, their reach and impact on the markets are undeniable. The artists on this list alone total well over a quarter of a trillion Spotify streams- that’s a lot of ads and/or subscriptions. And all of our top 3 artists have been represented at some time by Universal Music Group with both Taylor Swift and Justin Beiber currently signed. 

So from the world’s biggest stars to the world’s biggest brands. The opportunity of the U.S. market is at your fingertips. 


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