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by Megan Stals

Klaviyo IPO: How to buy shares in Klaviyo?

Marketing automation platform Klaviyo uses artificial intelligence to help businesses create personalised experiences for their customers. The software-as-a-service firm is now listing on the New York Stock Exchange.

What is the expected Klaviyo share price?

The expected share price for the Klaviyo IPO has been set at US$30 after they secured valuation of $9.2b on Tuesday above the initial indicated range. This price has risen from US$27 to US$29, and also up from the original range of US$25 to US$27 per share.

Update 21 September 2023:

$KVYO rose 23% opening at $36.75 before declining throughout the day closing at $32.76.

What is the Klaviyo IPO date?

The date of the Klaviyo initial public offering is estimated to be scheduled for Wednesday 20 September 2023. 

What is the ticker symbol for Klaviyo?

The ticker symbol of Klaviyo is KVYO and the shares will be listed on the New York Stock Exchange.

How to buy shares in Klaviyo?

Investors can buy Klaviyo shares on Stake from 20 September 2023. Follow the steps below to open an account with Stake and be able to invest in the newest stock on NYSE.

1. Open a stock investing account

If you want to buy KVYO stock, you'll need to sign up to an investing platform with access to the New York Stock Exchange. Lucky for you Stake has access to U.S. stock exchanges.

2. Fund your account

Complete an application with your personal and financial details. Fund your account with a bank transfer, debit card or even Apple/Google Pay.

3. Search for KVYO or Klaviyo

Find the asset by searching for the name or ticker symbol: KVYO. Do your own research to ensure it is the right investment product for your own circumstances.

4. Choose an order type and buy the asset

Buy on any trading day with a market, limit or stop order. Look into dollar cost averaging to spread out your risk, which smooths out buying at consistent intervals.

5. Monitor your investment

Optimise your portfolio by tracking how the security performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights that affect your shares.

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About Klaviyo, Inc.

Klaviyo is a Software-as-a-Service (SaaS) firm that provides a marketing automation solution for businesses. They claim to use machine learning and artificial intelligence to collate and store data from various sources, which can then be analysed on Klaviyo’s platform. This functionality then enables Klaviyo’s customers to create unique experiences for their own clients and send them personalised messages. 

Klaviyo’s clients are mainly small and medium-sized businesses in retail and eCommerce sectors.  Klaviyo has benefitted from a strategic partnership with Shopify ($SHOP), who took a stake in the company. The majority of Klaviyo’s revenue-earning customers use Shopify. Established players in the sector include Salesforce ($CRM), Adobe ($ADBE) and Oracle ($ORCL). 

Klaviyo is used by over 130,000 brands across at least 80 countries. Recent financial results have shown a positive trend, with net income reaching US$15m on revenues of US$321m for H1 2023. The same period last year saw a loss of US$25m on revenues of US$208m. In an environment with higher interest rates, investors are putting more emphasis on profitability measures rather than growth potential. 

On the back of the new listings such as ARM ($ARM) and Instacart ($CART), there’s a cautious feeling of optimism emerging around the IPO market on Wall Street. While the valuations of these firms might not have exceeded those experienced in their latest venture capital rounds, investors also appear to have tempered expectations for rapid growth from new tech listings.

Klaviyo IPO details

Proposed ticker symbol


Company Name

Klaviyo, Inc.


New York Stock Exchange

Share price

US$27.00 - US$29.00

Shares offered


🎓 Learn more: What is an initial public offering and how do they work?

This does not constitute financial advice nor a recommendation to invest in the securities listed. The information presented is intended to be of a factual nature only. Past performance is not a reliable indicator of future performance. As always, do your own research and consider seeking financial, legal and taxation advice before investing.

Portrait photo of Megan Stals, Market Analyst at Stake.

Megan Stals

Market Analyst

Megan is a markets analyst at Stake, with 7 years of experience in the world of investing and a Master’s degree in Business and Economics from The University of Sydney Business School. Megan has extensive knowledge of the UK markets, working as an analyst at ARCH Emerging Markets - a UK investment advisory platform focused on private equity. Previously she also worked as an analyst at Australian robo advisor Stockspot, where she researched ASX listed equities and helped construct the company's portfolios.

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