by Megan Stals

Instacart IPO: How to buy shares in Instacart?

Looking to take part in the biggest delivery service IPO in 2023? Learn all about the Instacart initial public offering here.

What is the expected Instacart share price?

The expected share price of the Instacart IPO is $30 a share which is towards the top of its expected range, due to a renewed demand for tech stocks following Arm Holdings' initial public offering. This new price is up from the previous range of US$26-28 per share. $660 million has been raised based on 22 million shares sold.

The Instacart IPO valuation could reach $10 billion if the prices on the higher end of the range are met.

Update 20 September 2023:

$CART soared on open reaching as high as 43% on it's first day of trading, before slowing back down to close the day at $33.70 (+12%).

What is the Instacart IPO date?

The date of the Instacart initial public offering is scheduled for Tuesday 19 September 2023.

What is the ticker symbol for Instacart?

The ticker symbol of Instacart is $CART and the shares will be listed on Nasdaq.

How to buy Instacart?

Investors can buy Instacart shares on Stake from 19 September 2023. Follow the steps below to open an account with Stake and be able to invest in the newest stock on Nasdaq.

1. Open a stock investing account

If you want to buy CART stock, you'll need to sign up to an investing platform with access to the NASDAQ. Lucky for you Stake has access to U.S. stock exchanges.

2. Fund your account

Complete an application with your personal and financial details. Fund your account with a bank transfer, debit card or even Apple/Google Pay.

3. Search for CART or Instacart

Find the asset by searching for the name or ticker symbol: CART. Do your own research to ensure it is the right investment product for your own circumstances.

4. Choose an order type and buy the asset

Buy on any trading day with a market, limit or stop order. Look into dollar cost averaging to spread out your risk, which smooths out buying at consistent intervals.

5. Monitor your investment

Optimise your portfolio by tracking how the security performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights that affect your shares.

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About Instacart

Instacart (Maplebear Inc.), founded in 2012, is a San Francisco-based online grocery delivery and pickup service operating in the United States and Canada. This platform connects customers with personal shoppers who select and deliver their groceries from a variety of local and national retailers, including Walmart, Costco, Safeway, and more. Instacart's mobile app and website empower customers to create shopping lists, select specific products and schedule deliveries or pickups according to their preferences.

In the ever-expanding online grocery market, Instacart has emerged as a front-runner. Its advantage lies in its vast network of personal shoppers, often referred to as ‘Instacart Shoppers’, who fulfil orders swiftly and efficiently. During the COVID-19 pandemic, the demand for convenient, contactless grocery shopping surged, further solidifying Instacart's market position.

Competition in this space is fierce. Amazon Fresh ($AMZN), with its extensive resources and customer base, is a formidable rival. Walmart Grocery ($WMT) leverages its physical presence to offer both delivery and pickup services. DoorDash ($DASH) and Uber Eats ($UBER) have also entered the grocery delivery arena. Additionally, regional grocery chains and local startups vie for market share by catering to specific customer needs.

Instacart's success hinges on its ability to maintain a robust shopper network, offer competitive pricing and expand its retail partnerships to offer a wide product selection. It excels in providing same-day or next-day delivery, aligning with the growing demand for speed and convenience in online grocery shopping.

Instacart IPO details

Proposed ticker symbol


Company Name

Maplebear Inc.



Share price

US$28.00 - US$30.00

Shares offered


🎓 Learn more: What is an initial public offering and how do they work?

This does not constitute financial advice nor a recommendation to invest in the securities listed. The information presented is intended to be of a factual nature only. Past performance is not a reliable indicator of future performance. As always, do your own research and consider seeking financial, legal and taxation advice before investing.

Portrait photo of Megan Stals, Market Analyst at Stake.

Megan Stals

Market Analyst

Megan is a markets analyst at Stake, with 7 years of experience in the world of investing and a Master’s degree in Business and Economics from The University of Sydney Business School. Megan has extensive knowledge of the UK markets, working as an analyst at ARCH Emerging Markets - a UK investment advisory platform focused on private equity. Previously she also worked as an analyst at Australian robo advisor Stockspot, where she researched ASX listed equities and helped construct the company's portfolios.


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