Sports Investing

‘Sports franchises are how we knight people in this country’, said Billions character Sanford Bensinger about the United States. There’s a lot of truth to this quote; 43 members of the 2021 Forbes 400 list own a controlling interest in major sports teams, with a combined wealth of US$389b.

It’s not just for vanity. The global sports market was valued at US$355b in 2021, and The Business Research Company estimates it will grow to US$708b by 2026.

Want a piece of the sports pie, but you’re not a billionaire (yet)? Some of the world’s largest sports franchises are publicly traded. Generally, these franchises are offered through two methods: direct and indirect.

An example of direct investment is the English soccer club Manchester United FC (NYSE: MANU), which Elon Musk recently ‘joked’ he was buying. Another example is Italy’s Serie A soccer franchise Juventus FC, available on Wall St’s OTC exchange (and for Stake Black members) under the ticker JVTSF.

The New York Knicks, New York Rangers, Atlanta Braves and Toronto Blue Jays are examples of indirect investment opportunities. These sports franchises are owned, in part or wholly, by publicly traded companies you can invest in. The New York Knicks and Rangers are owned by Madison Square Garden Sports (NYSE: MSGS), and Rogers Communications (NYSE: RCI) has controlled the Toronto Blue Jays since 2000. Both companies have other significant assets, so you are owning more than just a sports team by buying in.

In the 21st century, sports franchise ownership is more democratised than ever. Just keep in mind that the financial success of a franchise is related to many factors other than the team’s performance..

Want more?

You know what to do

Insights, trends and company deep dives delivered straight to your inbox.

Stake logo
Over 7,000 5-star reviews
App Store logoGoogle Play logo

Subscribe to our free newsletters

By subscribing, you agree to our Privacy Policy.

Stakeshop Pty Ltd, trading as Stake, ACN 610105505, is an authorised representative (Authorised Representative No. 1241398) of Sanlam Private Wealth Pty Ltd (Australian Financial Services Licence No. 337927) ('Sanlam') and an authorised representative (Authorised Representative No. 1241398) of Airwallex Pty Ltd (Australian Financial Services Licence No. 487221) ('Airwallex'). Stake is not authorised by Airwallex under Airwallex’s AFSL to arrange for clients to be issued with securities as Airwallex is not authorised under its AFSL for this purpose. Stake is not authorised by Sanlam under Sanlam’s AFSL to arrange for clients to be issued with a non-cash payment facility as Sanlam is not authorised under its AFSL for this purpose. Stake SMSF Pty Ltd (‘Stake Super’) is not licensed to provide financial product advice under the Corporations Act. This specifically applies to any financial products which are established if you instruct Stake Super to set up a self managed super fund (‘SMSF’). When you sign up to Stake Super, you are contracting with Stake SMSF Pty Ltd who will assist in the establishment of a SMSF under a ‘no advice model’. You will also be referred to Stakeshop Pty Ltd to enable your trading account and bank account to be set up in order to use the Stake Website and/or App. Stakeshop Pty Ltd will also run marketing and promotions to you under. For more information about SMSFs, see our SMSF Risks page.The information on our website or our mobile application is not intended to be an inducement, offer or solicitation to anyone in any jurisdiction in which Stake is not regulated or able to market its services. At Stake and Stake Super, we’re focused on giving you a better investing experience but we don’t take into account your personal objectives, circumstances or financial needs. Any advice given by Stake is of a general nature only. As investments carry risk, before making any investment decision, please consider if it’s right for you and seek appropriate taxation and legal advice. Please view our Financial Services GuideTerms & ConditionsPrivacy Policy and Disclaimers  before deciding to invest on or use Stake or Stake Super. By using our website or service in any way, you agree to our Privacy Policy and Terms & Conditions. All financial products involve risk and you should ensure you understand the risks involved as certain financial products may not be suitable to everyone. Past performance of any product described on this website is not a reliable indication of future performance. Stake and Stake Super are registered trademarks in Australia.

Copyright © 2024 Stake. All rights reserved.