Stake logo


How to buy Roblox (RBLX) shares

On 10 March, Roblox went public via a direct listing on the NYSE. Here are a few things to keep in mind for those looking to invest in the California-based video game developer of the globally popular Roblox.

On March 10 2021 Roblox (RBLX) successfully launched into the U.S. stock market, with an evaluation of $41 billion.

How to buy Roblox (RBLX) shares

Want to start buying RBLX shares but not sure how? Learn how to buy Roblox stock on the Stake stock trading platform below.

1. Find a stock investing platform

To buy shares listed on the U.S. stock market, you'll need to sign up to an investing platform with access to Wall St. There are a number of share trading platforms in Australia, of which Stake is one.

2. Fund your account

Complete an application with your personal and financial details. Fund your account with a bank transfer, debit card or even Apple/Google pay.

3. Search for Polestar Automotive

Find the share by name or ticker symbol: RBLX. Do your own research to ensure it is the right investment product for your own circumstances.

4. Choose an order type and buy RBLX stock

Buy on any trading day with a market order or use a limit order to delay your purchase of RBLX shares until it reaches your desired stock price. Look into dollar cost averaging to spread out your risk, which smooths out buying at consistent intervals.

5. Monitor your investment

Optimise your portfolio by tracking how your stock and the business perform with an eye on the long term. You may be eligible for dividends and shareholder voting rights that affect your stock.

What is Roblox?

Roblox may be the single pop-cultural phenomenon that supposedly trendy Gen Zs and millennials are oblivious to. To tween children and their middle-aged parents, it’s the hottest game in the world.

Roblox is an online video game that allows users to both play and build games on the platform.

With 150 million monthly active users, 35 million of whom play daily, Roblox is now more popular than games like Call of Duty, FIFA, and Minecraft.

The figure that most stands out is its popularity amongst the youth. 67% of Roblox’s users are under the age of 16. Digging deeper, 50% of all tweens (9-12yo) in America played the game weekly. Such a large user base generated US$923m in revenue for the company in 2020.

In February last year, the company raised US$520m to take its valuation to US$30b just 15 years into operation.

Direct Listings

The stock price and value of a company are entirely determined by market supply and demand. Existing shareholders can sell their shares at a price they calculate as fair while traders and investors determine their bid price. The stock initially trades where the bid and the ask meet.

During a traditional IPO, a bank will predetermine the value of a company during the underwriting process. Given direct listings do not feature an underlying predetermined valuation, they can be subject to increased volatility.

Roblox will become only the 5th direct listing in NYSE history.

Sign up to Stake to gain access to U.S. stocks and invest in Roblox.


Want more?

You know what to do

Insights, trends and company deep dives delivered straight to your inbox.

Stake logo
Over 7,000 5-star reviews
App Store logoGoogle Play logo

Subscribe to our free newsletters

By subscribing, you agree to our Privacy Policy.

Stakeshop Pty Ltd, trading as Stake, ACN 610105505, is an authorised representative (Authorised Representative No. 1241398) of Sanlam Private Wealth Pty Ltd (Australian Financial Services Licence No. 337927) ('Sanlam') and an authorised representative (Authorised Representative No. 1241398) of Airwallex Pty Ltd (Australian Financial Services Licence No. 487221) ('Airwallex'). Stake is not authorised by Airwallex under Airwallex’s AFSL to arrange for clients to be issued with securities as Airwallex is not authorised under its AFSL for this purpose. Stake is not authorised by Sanlam under Sanlam’s AFSL to arrange for clients to be issued with a non-cash payment facility as Sanlam is not authorised under its AFSL for this purpose. Stake SMSF Pty Ltd (‘Stake Super’) is not licensed to provide financial product advice under the Corporations Act. This specifically applies to any financial products which are established if you instruct Stake Super to set up a self managed super fund (‘SMSF’). When you sign up to Stake Super, you are contracting with Stake SMSF Pty Ltd who will assist in the establishment of a SMSF under a ‘no advice model’. You will also be referred to Stakeshop Pty Ltd to enable your trading account and bank account to be set up in order to use the Stake Website and/or App. Stakeshop Pty Ltd will also run marketing and promotions to you under. For more information about SMSFs, see our SMSF Risks page.The information on our website or our mobile application is not intended to be an inducement, offer or solicitation to anyone in any jurisdiction in which Stake is not regulated or able to market its services. At Stake and Stake Super, we’re focused on giving you a better investing experience but we don’t take into account your personal objectives, circumstances or financial needs. Any advice given by Stake is of a general nature only. As investments carry risk, before making any investment decision, please consider if it’s right for you and seek appropriate taxation and legal advice. Please view our Financial Services GuideTerms & ConditionsPrivacy Policy and Disclaimers  before deciding to invest on or use Stake or Stake Super. By using our website or service in any way, you agree to our Privacy Policy and Terms & Conditions. All financial products involve risk and you should ensure you understand the risks involved as certain financial products may not be suitable to everyone. Past performance of any product described on this website is not a reliable indication of future performance. Stake and Stake Super are registered trademarks in Australia.

Copyright © 2024 Stake. All rights reserved.