The Wrap: King Bluetooth
It’s found in your FitBit, your headphones, your PS5 controller, and your phone, yet Bluetooth is a relatively anonymous operation given its utility. We look into the owners of tech like Bluetooth and Wifi.
It’s found in your FitBit, your headphones, your PS5 controller, and your phone, yet Bluetooth is a relatively anonymous operation given its utility.
Now three decades old, 4 billion Bluetooth devices will be shipped in 2021. It sounds like the keys to a multi-billion dollar revenue stream. Interestingly Bluetooth is a not-for-profit enterprise. Thirty-six thousand global tech companies comprise the Bluetooth Special Interest Group (SIG). Together they are responsible for developing, maintaining, and promoting the short-range radio technology.
It sounds like a fictional utopia. Rival engineers from Apple, Intel, and Microsoft collaborating on a technology that generates no direct revenue. It’s not as uncommon as it appears. Tech companies benefit from a system-wide technology more than any in-house solution could offer.
WiFi falls under a similar management structure. With the global economic value of WiFi estimated to reach US$3.3t this year, a functioning wireless internet is in big tech’s best interests. Again, names like Apple, Samsung, and Cisco partner to run the technology. After all, with over 16 billion WiFi-enabled devices worldwide, it’s simply good business no matter the cost.
Fact of the Day: Bluetooth derived its name from Viking King Harald Blåtand Gormsen, who united Denmark and Norway in 958.