TrueCar, Inc. is an automotive digital marketplace that enables car buyers to connect to Company's network of certified dealers. It offers a software ecosystem on a common technology infrastructure, powered by data and analytics. Its Company-branded platform is available on its TrueCar Website and mobile applications. Its network of TrueCar Certified Dealers consists primarily of new car franchises, representing all various makes of cars, as well as independent dealers selling used vehicles. Key elements of its core leads-based consumer experience include Research & Discovery, New Car Build Experience, Used Car Inventory Search, Vehicle Identification Numbers (VIN) Offers, TrueCar Deal Builder, and Finance and Insurance Features. Its network of TrueCar Certified Dealers interfaces with its platform primarily through its Dealer Portal, an application that can be accessed online or using a mobile device. TrueCar Certified Dealers operate in all 50 states and the District of Columbia.
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