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OptimizeRx Corporation is a digital health technology company. The Company enables engagement between life sciences organizations, healthcare providers and patients. It connects approximately 60% of United States healthcare providers and their patients through a technology platform embedded within its own point-of-care network. The Company principal solutions and applications include financial messaging, brand therapeutic support messaging, and brand support. Its financial messaging enables doctors and staffs to access a universe of sample voucher, co-pay coupons and other patient support option through their electronic medical records (EMR) and/or e-prescribe system. Its brand messaging service includes brands awareness message, reminder advertisement, therapeutic support and unbranded messages. Its brand support is focused on educating and working with pharmaceuticals manufacturer on identifying, formulation and implementing new eRx media strategy for promoting their solutions.
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