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Magnite Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory. The Company provides a full suite of tools for sellers to control their advertising business and protect the consumer viewing experience. The introduced its unified connected television (CTV) platform Magnite Streaming, which merges technology from the legacy Magnite CTV and SpotX CTV platforms. The platform enables CTV sellers to maximize their advertising yield holistically across live and video on demand (VOD) inventory, addressable linear, CTV and other over-the-top environments, such as mobile. Its applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale.
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