HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform. The Company’s CRM platform is comprised of a marketing hub, sales hub, service hub, content management system (CMS) Hub, and operations hub as well as other tools, integrations, and a payment solution that enables companies to attract, engage, and delight customers throughout the customer experience. Its CRM platform features integrated applications that create a cohesive and adaptable customer experience. These integrated applications include blogging, Website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, analytics, and reporting. The Company also provides professional services, which consist of customer on-boarding, training, and consulting services. It focuses on selling its CRM platform to mid-market business-to-business (B2B) companies on a subscription basis.
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