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Fluent, Inc. is engaged in providing data-driven digital marketing services. The Company primarily provides performance marketing solutions to its clients based on their desired outcomes, or specific actions in their marketing funnels, including the submission of a registration form, an app installation, or a completed transaction. It delivers data and performance-based marketing executions to consumer brands, direct marketers, and agencies across a wide range of industries, including media and entertainment, financial products and services, health and wellness, retail and consumer and staffing and recruitment. Through AdParlor Holdings, Inc. (AdParlor), the Company conducts its non-core business which offers clients various social media strategies through the planning and buying of media on different platforms. Through Fluent Sales Solutions (FSS) service, the Company maintains a contact center operation that serves as a marketplace to match consumers.
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