DoubleVerify Holdings, Inc.
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DoubleVerify Holdings, Inc. offers a software platform for digital media measurement and analytics. Its solutions include DV Authentic Ad, DV Authentic Attention, Custom Contextual and Supply-Side Solutions. The DV Authentic Ad is its definitive metric of digital media quality, which evaluates the existence of fraud, brand safety, viewability and geography for each digital ad. DV Authentic Attention is a predictive measure of digital ad performance, which provides real-time prediction data that helps drive media campaign performance in a privacy-friendly manner, as an alternative to individual reach and frequency performance tools. Contextual solution allows advertisers to match their ads to relevant content in order to maximize user engagement and drive campaign performance. Supply-side advertising platforms utilizes its data analytics to validate the quality of their ad inventory and provide metrics to their customers to facilitate the targeting and purchasing of digital ads.
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