VIANT TECHNOLOGY INC-A
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Viant Technology Inc. is an advertising technology company. The Company enables marketers to plan, execute and measure omnichannel advertising (ad) campaigns through a cloud-based platform. Its cloud-based demand side platform (DSP), Adelphic, is an easy-to-use self-service platform that provides its customers with transparency and control over their advertising campaigns. Through its omni-channel platform, a marketer can easily buy ads on desktop, mobile, connected television (TV), linear TV, in-game, streaming audio and digital billboards. Its platform delivers a full suite of forecasting, reporting and built-in automation that provides its customers with insights into available inventory based on the desired target audience. platform supports a full range of transaction types including real-time bidding, private marketplace and programmatic guaranteed, allowing customers to easily source and integrate ad inventory directly from publishers and private marketplaces.
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