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Daktronics, Inc. is engaged in designing and manufacturing electronic scoreboards, programmable display systems and large screen video displays for sporting, commercial and transportation applications. The Company's segments include Commercial, Live Events, High School Park and Recreation, Transportation, and International. Its Commercial segment primarily consists of sales of its integrated video display systems, digital billboards, Galaxy and Fuelight product lines, and dynamic messaging systems to resellers (primarily sign companies), out-of-home (OOH) companies, national retailers, quick-serve restaurants, casinos, shopping centers, cruise ships, commercial building owners, and petroleum retailers. Its Live Events segment primarily consists of sales of integrated scoring and video display systems to college and professional sports facilities and convention centers and sales of its mobile display technology to video rental organizations and other live event type venues.
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