How to buy SoFi shares in 2025

SoFi Technologies, Inc. ($SOFI) is a U.S.-based fintech company offering lending, banking and investment services for personal finance.

👉 Read on to learn about SoFi and how to buy $SOFI shares in a few easy steps.

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How to buy SoFi stock in 5 steps

When investing in shares - whether SOFI or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in SoFi is right for you, then consider the following steps.

1. Open an investing account

To buy SoFi stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including SOFI.

2. Fund your account

Once you’ve opened an account, you’ll need to deposit funds to allow you to buy SOFI shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.

Sign up to invest in SOFI stock

Open an account
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3. Search for SOFI

Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.

4. Place an order for SOFI shares

The next step is to place an order for the number of SoFi shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.

5. Monitor your investment

Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.

Put it on repeat?

If you intend to regularly purchase SOFI shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for SoFi shares which may be useful if you’re thinking of investing in the company over the long term.


SoFi company overview

SoFi provides a comprehensive suite of personal financial services, including lending, banking, investment and insurance products. SoFi's platform enables members to manage all their financial needs in one place, offering everything from loan refinancing to cryptocurrency trading.


SoFi share price performance

The SoFi share price was US$12.64 (-1.03%) as of market close.

Key metrics for SoFi

Get a breakdown of SoFi’s financial metrics.

Latest market closeUS$12.64
Market capitalisationUS$13.86B
PE Ratio29.21
Earnings per shareUS$0.43
Day change-1.03%
52-week highUS$18.42
52-week lowUS$6.01

Data updated as of March 21, 2025.

Schedule a recurring investment in SoFi

Put your favourites on repeat - like SoFi - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.

Set up a recurring $SOFI investment
Recurring investment image

What is the SoFi price target?

The average price target for SOFI is US$13.9 across 5 combined analyst ratings.

The suggestion is to BUY with 40% of analysts suggesting to buy, 40% suggest hold and 20% suggest sell.

Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.

Analyst ratings in Stake app

How to sell SoFi shares?

The process of selling SoFi shares on Stake is similar to purchasing them. If you already own SOFI shares on the platform and looking to sell, follow these steps:

  1. Open Stake, head to your Holdings and find SoFi
  2. Select Sell
  3. Choose the order type, number of shares/dollar value and the desired price (if applicable)
  4. Review your Sell order
  5. Follow the prompts to submit your order

Watch this video to see just how simple it is to buy and sell shares on Stake.

Is it a good time to buy SoFi shares?

Like any investment, SoFi may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.

You should always conduct your own research and consider your personal financial circumstances before buying $SOFI shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.

What are some similar stocks to SOFI?

Square Inc. ($SQ): A fintech company offering digital payment solutions and business services, similar to SoFi’s personal finance offerings. PayPal Holdings ($PYPL): Provides digital payment services, like SoFi, with a focus on democratizing financial management. Robinhood Markets ($HOOD): Offers commission-free trading, similar to SoFi’s investment platform, targeting retail investors.

What are some ETFs that hold SOFI?

ARK Fintech Innovation ETF ($ARKF): This ETF focuses on companies at the forefront of financial technology, making SoFi a core holding due to its role in revolutionizing personal finance. Global X FinTech ETF ($FINX): This ETF invests in firms driving technological advancements in financial services, with SoFi standing out as a leader in digital banking. iShares U.S. Fintech ETF ($USFT): This ETF holds companies providing innovative fintech solutions in the U.S. market, with SoFi representing the growing sector of online lending and investment.

Why invest on Stake?

Join 500k+ ambitious investors on a powerful yet easy-to-use trading platform.

Invest in SoFi for as little as US$10

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Open an account

SoFi Common Questions

If you’re new to the investing world, it’s always wise to get educated on the fundamentals of the market. Luckily you can learn all about it free of charge at our learning hub, Stake Academy. If you decide that SoFi aligns with your financial goals, then follow these steps:
  1. Sign up to Stake on desktop or via the Stake app
  2. Activate Stake wall-st
  3. Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
  4. Place a buy order for SoFi
  5. Monitor your investment

With Stake Wall St, you can start investing in U.S. companies like SoFi with as little as US$10 thanks to fractional shares.

Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.

Whether or not SoFi is a good buy is dependent on your investing goals, strategy and risk tolerance. It’s essential to conduct thorough research on SoFi and decide whether you believe it to be a sound investment that aligns with your financial goals.

SoFi typically reports earnings on a quarterly basis. For exact dates, it's best to check SoFi's investor relations page for any adjustments to the schedule​.

The current CEO of SoFi Technologies is Anthony Noto, who took on the role in January 2018. Under his leadership, SoFi has expanded its financial services and achieved significant milestones, including its recent transition into a full-service bank.

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This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.


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