How to buy Netflix shares in 2025

Netflix, Inc. ($NFLX) is the world's leading streaming entertainment service, offering on-demand content to over 200 million subscribers.

👉 Read on to learn about Netflix and how to buy $NFLX shares in a few easy steps.

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How to buy Netflix stock in 5 steps

When investing in shares - whether NFLX or otherwise - it’s important to consider your financial position, investing goals and risk tolerance. Before making any investment decision, it’s wise to consider your current circumstances and consult with a financial planner or advisor. If you decide that investing in Netflix is right for you, then consider the following steps.

1. Open an investing account

To buy Netflix stock in Australia, you’ll need to sign up to an investing platform with access to the U.S. share market. Stake offers seamless access to 12,000+ stocks and ETFs across the U.S. and Australian markets, including NFLX.

2. Fund your account

Once you’ve opened an account, you’ll need to deposit funds to allow you to buy NFLX shares. With Stake, you can deposit via bank transfer, debit/credit card, Apple Pay, Google Pay or set up a recurring deposit using PayTo.

Sign up to invest in NFLX stock

Open an account
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3. Search for Netflix or NFLX

Find your prospective investment by searching the name or ticker symbol of the company. If you’re using Stake, you can easily search on our web trading platform or the Stake app.

4. Place an order for NFLX shares

The next step is to place an order for the number of Netflix shares you’d like to buy. Be sure to check the market is open and ensure the order type and volume align with your investment plan.

5. Monitor your investment

Once your order executes, you should keep an eye on the company’s performance and monitor the performance of your portfolio. Check regularly to ensure your investment is aligned with your financial goals.

Put it on repeat?

If you intend to regularly purchase NFLX shares, you could consider setting up a recurring investment. On Stake, you can set up a consistent purchase order for Netflix shares which may be useful if you’re thinking of investing in the company over the long term.


Netflix company overview

Netflix, Inc. revolutionised entertainment with its on-demand streaming platform. Offering a vast library of original and licensed content, Netflix has become a pioneer in the streaming industry and continues to lead in both subscriber count and innovation in content creation.


Netflix share price performance

The Netflix share price was US$917.05 (-6.63%) as of market close.

Key metrics for Netflix

Get a breakdown of Netflix’s financial metrics.

Latest market closeUS$917.05
Market capitalisationUS$366.10B
PE Ratio46.25
Earnings per shareUS$19.83
Day change-6.63%
52-week highUS$1064.50
52-week lowUS$542.01

Data updated as of April 6, 2025.

Schedule a recurring investment in Netflix

Put your favourites on repeat - like Netflix - with a recurring investment on Stake. It’s a great way to build towards long-term goals and a convenient method to stay consistent with your investing habits.
You’re always in control, it’s easy to hit pause or skip a scheduled order.

Set up a recurring $NFLX investment
Recurring investment image

What is the Netflix price target?

The average price target for NFLX is US$1082 across 5 combined analyst ratings.

The suggestion is to BUY with 80% of analysts suggesting to buy, 20% suggest hold and 0% suggest sell.

Analyst ratings and price targets are provided for informational purposes by our market data partner, Benzinga, and do not constitute a recommendation to make an investment decision. Future forecasts are not a reliable indicator of future performance.

Analyst ratings in Stake app

How to sell Netflix shares?

The process of selling Netflix shares on Stake is similar to purchasing them. If you already own NFLX shares on the platform and looking to sell, follow these steps:

  1. Open Stake, head to your Holdings and find Netflix
  2. Select Sell
  3. Choose the order type, number of shares/dollar value and the desired price (if applicable)
  4. Review your Sell order
  5. Follow the prompts to submit your order

Watch this video to see just how simple it is to buy and sell shares on Stake.

Is it a good time to buy Netflix shares?

Like any investment, Netflix may be a suitable option for some, but not for others. It’s important to understand that investing in any financial instrument comes with a certain level of risk.

You should always conduct your own research and consider your personal financial circumstances before buying $NFLX shares. When researching, consider the company’s financial health, future prospects, current market conditions and whether or not it aligns with your investment strategy.

What are some similar stocks to NFLX?

Amazon ($AMZN): A global leader in digital media, competing with Netflix in the streaming space through Prime Video. Disney ($DIS): A diversified entertainment company with a strong streaming presence through Disney+, similar to Netflix.

What are some ETFs that hold NFLX?

iShares Evolved U.S. Media and Entertainment ETF (IEME): This ETF focuses on U.S. companies in the media and entertainment industries, with Netflix being a dominant player in streaming. ARK Next Generation Internet ETF (ARKW): Netflix is a major holding in this ETF, which targets companies leading the internet-based content and services sector. Invesco QQQ Trust (QQQ): This ETF includes Netflix as part of its focus on innovative companies in the technology sector, with Netflix recognized for its pioneering role in streaming.

Why invest on Stake?

Join 500k+ ambitious investors on a powerful yet easy-to-use trading platform.

Invest in Netflix for as little as US$10

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Open an account

Netflix Common Questions

If you’re new to the investing world, it’s always wise to get educated on the fundamentals of the market. Luckily you can learn all about it free of charge at our learning hub, Stake Academy. If you decide that Netflix aligns with your financial goals, then follow these steps:
  1. Sign up to Stake on desktop or via the Stake app
  2. Activate Stake wall-st
  3. Deposit funds via bank transfer, credit/debit card, Apple Pay/Google Pay or PayTo
  4. Place a buy order for Netflix
  5. Monitor your investment

With Stake Wall St, you can start investing in U.S. companies like Netflix with as little as US$10 thanks to fractional shares.

Fractional shares allow U.S. investors to purchase a portion of a share in lieu of an entire stock. This can be advantageous for some investors who seek to hold a company in their portfolio but don’t want to pay for a full share.

So, in the case of Netflix, you could buy in with as little as US$10 instead of paying for a full share which was valued at US$856.28 at last market close.

Whether or not Netflix is a good buy is dependent on your investing goals, strategy and risk tolerance. It’s essential to conduct thorough research on Netflix and decide whether you believe it to be a sound investment that aligns with your financial goals.

Netflix typically reports earnings on a quarterly basis. For exact dates, it's best to check Netflix's investor relations page for any adjustments to the schedule​.

Ted Sarandos and Greg Peters currently serve as Co-CEOs of Netflix. Sarandos became Co-CEO in July 2020, while Peters assumed his role in January 2023, after Reed Hastings stepped down. Both leaders are focused on content expansion and maintaining Netflix's position as a global streaming leader.

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This is for information purposes only and is not a recommendation to invest in the securities listed. Such information is not intended to constitute financial advice and no agency or advisory relationship is created between you and Stake as a result of having access to or using the Information. This information does not take into account your personal objectives, financial situation or needs. You agree that neither Stake nor any third party provider is responsible for any investment decisions or for any damages or other losses resulting from the use of the Information. As always, do your own research before making any investment decisions and consider seeking advice from a licensed financial adviser. No representation or warranty is made as to the timeliness, reliability, accuracy or completeness of the material and Stake does not accept any responsibility arising from errors in, or omissions from, the data. Past performance is not a reliable indicator of future performance.


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