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Adveritas Ltd (AV1) creates innovative software solutions that leverage big data to drive business performance. Adveritas' ad fraud prevention software, TrafficGuard, is available software as a service. Early adopters of TrafficGuard include LATAM super-app, Rappi and APAC super-app, GO-JEK. Both businesses are funded with $2 billion and $12 billion valuations respectively and conducting user acquisition advertising for fast growth. In both cases, TrafficGuard was chosen after a procurement process that saw the effectiveness of solution evaluated against a range of competing solutions.
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