by Stella Ong


Artificial intelligence has long been used in dating apps to connect potential couples. But as the field advances, the automation of romance is taking further leaps.

From Google’s ($GOOGL) search algorithms to Apple’s ($AAPL) Siri, we’re already pretty used to software and tech experiences that rely heavily on artificial intelligence. AI infiltrated the realm of love when Tinder ($MTCH) and Bumble ($BMBL) began using it to learn which profiles are more likely to match with one another. Those companies are now household names.

But more recent developments bring new levels of efficiency to the search for modern romance. For instance, there’s now a dating app that learns what facial features are attractive to you and shows only profiles that match your taste. The AI has allegedly paired people so drawn to each other, that “issues of religion, race, and politics all fell away”. Another app uses GPT (generative pre-trained transformer) software to assist users in having engaging conversations, and one even goes as far as creating a chatbot version of the user to do all the heavy lifting.

Hollywood has, of course, covered this prospect in many ways. While Ex-Machina seems a long way away, plots like that of the movie Her are no longer fiction: people are already starting relationships with AI-generated entities. A controversial AI chatbot called Replika made headlines after its users reported harbouring romantic feelings. There’s also influencer Caryn Marjorie, who created CarynAI, a chatbot version of herself to capitalise on her fanbase. Charging US$1 for every minute of use, the chatbot made her over US$70,000 in revenues in its first week.

AI is set to be a catalyst for innovation, and not even the industry of love is safe from disruption. Can you imagine yourself falling for a non-human?

Portrait photo of Stella Ong, Markets Analyst at Stake.

Stella Ong

Markets Analyst

Stella is a markets analyst and writer with almost a decade of investing experience. With a Masters in Accounting from the University of Sydney, she specialises in financial statement analysis and financial modelling. Previously, she worked as an equity analyst at Australian finance start-up, Simply Wall St, where she took charge of the market insights newsletter sent out to over a million subscribers. At Stake, Stella has been key to producing the weekly Wrap articles and social media content.


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