When you invest, your capital is at risk.



Japanese anime has been around for a while, but it’s now thriving as one of the world’s most popular entertainment mediums.

Anime, taken from the English term “animation”, was created a century ago when Japanese artists wanted to create a local alternative to the Western animation industry. The style failed to find an audience at first, and was soon used by the Japanese Navy for the creation of propaganda material. It was only in the 50s that anime was made for pure entertainment when Tetsuwan Atomu was released, more famously known by its English name, Astroboy.

These days, anime has grown to entertain viewers all around the world. The movie Kimetsu no Yaiba (Demon Slayer) became the top-grossing movie globally in 2020. The industry now gets over half of its US$20b revenue out of Japan, mostly thanks to sales of streaming rights. Netflix ($NFLX) could pay as much as US$400,000 to stream a single episode of a popular series.

So how did anime explode in popularity?

Firstly, Japanese anime have deep, engaging storylines. Western cartoons aimed at adults tend to focus on humour – think Rick and Morty or The Simpsons. Meanwhile, anime spans several genres that include horror, thriller, mystery and supernatural. Death Note, for instance, questions one's morality and justice, while another record-breaking title, Attack on Titan, explores geopolitical tensions and illustrates the pains and losses of war. 

As a result, anime characters are more developed than those in Western animation. They often have complex backstories that establish a strong connection with audiences. Highly popular anime usually grows a cult following, with fans purchasing merchandise and cosplaying (dressing up) as the characters in anime conventions. 

Lastly, anime has evolved to portray more than just Japanese culture. Today, characters from different backgrounds are represented, allowing viewers all over the world to relate more closely to their mindset and motivations. 

In this new era of acclaim, even Disney ($DIS) partnered with Kodansha to produce anime originals. According to consultancy firm Parrot Analytics, global demand for anime grew 118% during the pandemic, and the compound annual growth rate is estimated at 9.5% over the next decade. 

Have you caught the anime fever too?


Want more?

You know what to do

Insights, trends and company deep dives delivered straight to your inbox.

Stake logo
Over 7,000 5-star reviews
App Store logoGoogle Play logo

Subscribe to our free newsletters

By subscribing, you agree to our Privacy Policy.

Stake is the trading name of Hellostake Limited, a company registered in England and Wales (Company no. 11676409). Hellostake Limited is authorised and regulated by the UK Financial Conduct Authority under the Firm Reference Number 830771. Registered address: 85 Great Portland Street, London, W1W 7LT, United Kingdom.

When you invest, your capital is at risk.

The value of your investments can go down as well as up and you may receive back less than your original investment. Any advice is of a general nature only. As investments carry risk, before making any investment decision, please consider if it’s right for you and seek appropriate independent taxation and legal advice. The information on our website or our mobile application is not intended to be an inducement, offer or solicitation to anyone in any jurisdiction in which Stake is not regulated or able to market its services.

At Stake, we’re focused on giving you a better investing experience but we don’t take into account your personal objectives, circumstances or financial needs. Please view ourTerms & Conditions,Privacy PolicyandDisclaimers before deciding to use or invest on Stake. By using the Stake website or service in any way, you agree to our Privacy Policy and Terms & Conditions. All financial products involve risk and you should ensure you understand the risks involved as certain financial products may not be suitable to everyone. Past performance of any product described on this website is not a reliable indication of future performance

Copyright © 2024 Stake. All rights reserved.