Sponsorships

FIFA World Cup 2022 has kicked off and it’s been a shaky start, with the tournament already being compared to the infamous Fyre Festival. The World Cup is watched by over 5 billion people and should be a sponsor's dream, but this year things are a bit different.

Just 3 months each year lead to billions in business as players are sent around the world as part of the transfer window. Learn everything there is to know about transfers here.

With a total wage bill that eclipses the GDP of the Seychelles, Tonga and Samoa, the Premier League spends big on their employees. Ronaldo alone makes more in salary than 3 clubs. Let’s dig into the business of player wages.

UberEats, Budweiser, Nike...the names emblazoned across the jerseys of million-dollar footballers curling balls into the top corner on any given weekend. In this first instalment of our Economics of Football series, we’ll be exploring the companies making the football world go round.